Reece Hobbins

I feel like we're pretty close to seeing a major shift in creative/media production workflows. Small teams of badass creatives/technologists popping up, building on a foundation of AI from day one, developing new workflows, systems, and production pipelines that'll 100x the output of any competitor not embracing AI. Writing, storyboarding, filmmaking. Right now, a writer can visualize a script in @midjourney, storyboard it out, narrate the dialogue in the voice of any actor, and even animate the scenes together, all with very minimal effort. Now imagine a tool built to make that workflow even simpler. Bringing a story to life has never been so easy. Editorial photography. Fashion/lifestyle/interior magazines embracing AI in the creative process to visualize ideas, moodboard, and plan for shoots will save a significant amount of time and money. Entirely new magazines, like Midjourney's own magazine, and channels around every niche aesthetic you can imagine will likely begin to pop up and gain large followings. New media empires will be born. Game studios. text-to-3D, text-to-texture, NeRFs with @LumaLabsAI, in engine plugins, and it'll keep getting better and better. Small teams will be able to crank out assets and even use AI to build entire games. A small team might be able to push out hundreds of AAA concepts/demos a year. Even Midjourney will eventually be generating 60fps full volumetric 3D. Web design, UX, UI, branding. Tiny AI-enabled agencies will be able to generate award-winning designs and copy in minutes at insanely competitive rates. Or, a tool like what @mckaywrigley built will be used by the client and AI will do everything for them. Generative AI changes everything, and the quality of the media it generates is improving at an insane rate. We haven't seen many of these teams pop up yet, but I'm willing to bet we do very soon.