Ehasoo & Sons

Expanding to new markets is challenging, and choosing the right strategy can decide the success or failure of the endeavour. In this post, I will share my version of a #Beachhead #GTM strategy using the example of @boltapp Here is my community link: ehasoo.medium.com/case-study…

What makes a successful startup? In Estonia, a #startup has 4x higher chance of success if it has a serial startup founder and an even bigger chance if it has a foreign #investor. @Google and @CIVITTA_com conducted in-depth research on the startup scene of the Baltic countries.

Are you curating your #brand image or do others do it for you? #Brandstrategy will help you take control of your brand no matter the size of the company medium.com/innovation/6-reas…

Is your company #image determined by you or others? If you don’t manage your #brand, others will - competitors, clients... Happy to announce that I've put together a Brand #Strategy Workshop to help out. Happy to hear your thoughts on this! #branding ehasoo.com/company-brand-str…

Dismissing the importance of branding and communications for technological innovation is a mistake common for even the best of us. The issue is particularly explicit in the context of #nuclear power. @TerraPower @BillGates @SeaborgTech medium.com/innovation/bill-g…

Research: #socialmedia platforms are unfit for creating meaningful connections online. Social media is largely focused on quantity - quantity of #content, #connections, #emotions. It is focused on content–person instead of person–person dynamic. medium.com/innovation/social…

Many have efficiently learned to launch #startup projects based on their core competencies. What is still a bigger challenge, is the #scaling-up of these businesses. Some insights for improving the scaling up of your #ventures from @McKinseyDigital: mckinsey.com/business-functi…

Putting all #innovation under one #department or division is not a good idea as different types of innovations conflict with each other. Here's my latest post on what to do instead? medium.com/innovation/why-yo…

Really excited to launch our latest eBook - the #Corporate Innovation Guide. This all-inclusive 100-page #eBook is a collection of leading #innovation #frameworks known today, used in part, by most global organizations. Enjoy! 📖 medium.com/innovation/ebook-…

Agile meetings are good for #implementation but bad for innovation. According do @HarvardBiz if you want more novelty, have fewer #meetings and keep them short. If your priority is implementing existing #ideas, more meetings can be helpful hbr.org/2021/01/stand-up-mee…

It has been an amazing year for... #Robots! For all kinds - #AI s, #IoT, #software and #hardware robots, broadband (#5G), #medical, self-driving and self-made. Let them have this dance, they deserve it: youtu.be/fn3KWM1kuAw Wishing all a splendid New Year! @BostonDynamics

Honoured to announce that we have officially opened #crowdfunding campaign on @fundwisely for our #handyman platform #Handies! Check it out and join the club! fundwise.me/et/pitch/handies

How to get your #ideas across? How to manage #communication and #knowledge in your organisation? How to boost #innovation with knowledge management? Here's my (hopefully) comprehensive guide to managing communication to enable innovation blog.rubiksdigital.com/getti…

Practical insights in @HarvardBiz on how to build a culture of #experimentation in your organisation: Cultivate #Curiosity, Insist That #Data Trump Opinions, #Democratize Experimentation, Be #Ethically Sensitive and Embrace a Different #Leadership Model bg.hbr.org/2020/03/productiv…