Ethan Decker (@ehdecker) header
Ethan Decker (@ehdecker) profile picture

Founder, Applied Brand Science. Teaching you the "secret" science of brand growth. https://xitter.gq/t.co/ZBU7fRLnEE

Boulder, CO
Joined November 2008
Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)Photo by Ethan Decker (@ehdecker)
Who started calling the cybertrucks Deploreans? I owe you a drink.
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Picture credit: @tomfishburne
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BREAKING: Following Donald Trump’s debacle at Arlington National Cemetery, Vote Vets released this devastating ad calling out Donald Trump for his BS. Retweet to make sure all Americans see this.
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Ethan Decker retweeted
Stop asking candidates if they 'believe in' climate change and start asking if they understand it. It’s science, not Santa Claus. @TheValorieClark Maybe climate change “deniers” should be called “non-understanders” or something else Science is true whether you believe it or not
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Ethan Decker retweeted
BREAKING: "Skip Ad" Outperforms All Other CTAs Combined, According To New Report
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Dear Elon, the whole fucking online ad industry is a nonstop scam. Nice to have you on board.
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💥 New paper 💥 We discover a form of covert racism in LLMs that is triggered by dialect features alone, with massive harms for affected groups. For example, GPT-4 is more likely to suggest that defendants be sentenced to death when they speak African American English. 🧵
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Two months from, today my 3rd (and perhaps final) book launches: Solo - Building a Remarkable Life of Your Own. Now available for pre-order, please consider it as Valentine's Gift for the proud (and not-so-proud) singles in your life. amazon.com/Solo-Breaking-Rul…
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Ethan Decker retweeted
I laughed at this. Then i cried a little inside. But if you think about it, it's true for all advice. Advice is like a toolbox. You collect as many tools as you can. Then you choose which one works best for you. 90% of 'success' is circumstantial dumb luck anyway.
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Biscuit and Triscuit imply the existence of a monoscuit. Possibly even a tetracuit.
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Ethan Decker retweeted
How it started / how it's going.
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This week in Martech: Ad networks are everywhere Recently, all kinds of B2C and B2B brands have been building their own ad networks from Intuit to Disney to Roblox to Krogers. Inspired by @eric_seufert's catchphrase "everything is an ad network" I investigate what's causing this shift, set up a framework for assessing these fledging new opportunities for marketers, and ask the question - is there enough of a market for these companies? Read: themartechweekly.com/p/1a385…
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Ethan Decker retweeted
I love how ChatGPT is the world's best bullshitter. It will confidently convince you of things it made up, backed by fallacy-filled arguments, based on hallucinated facts, complete with quotes that were never said by people who never existed, referencing imaginary sources.
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I’m as excited about #ChatGPT but let’s tap the brakes. It generates nonsense OFTEN. I didn’t go to these schools. I am not a musician. I do not have three kids. I was a prof but not at Portland State. NOTE - #ChatGPT is not a fact generator, it a PROSE GENERATOR
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People are excited about using ChatGPT for learning. It's often very good. But the danger is that you can't tell when it's wrong unless you already know the answer. I tried some basic information security questions. In most cases the answers sounded plausible but were in fact BS.
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Replying to @braedon
moral of the story, you can buy ads on the sites that most humans visit, by using just one adsystem - Google you don't need 27 other adsystems in your campaign, that just leads to leakage, as in this example linkedin.com/pulse/lock-down…
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Our model explains all of the available data.
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Ethan Decker retweeted
On Friday, @ElonMusk said his deal to acquire Twitter was on hold pending an analysis of "spam/fake" accounts. We've now completed an analysis of 44,058 public Twitter accounts who've tweeted in the last 90 days. 19.42% are likely spam or fake. Details: sparktoro.com/blog/sparktoro…
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The latest funny from @tomfishburne @marketoonist
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Ethan Decker retweeted
A typical website visit in 2022 1. Figure out how to decline all but essential cookies 2. Close the support widget asking if I need help 3. Stop the auto-playing video 4. Close the “subscribe to our newsletter” pop-up 5. Try and remember why I came here in the first place
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