An AI study helped Matt Miller and Tommy Yong of Courage Advertising pitch a campaign idea to KitKat.
Listen to the episode here: apple.co/3JaA1lj
#podcast #marketingandadvertising #podcastmarketing #kitkat #brandsandcampaigns
Is shock value and randomness memorable advertising?
Camden and Madeline use Starburst's Berries and Cream commercial to explore:
🤣 Humor in ads
📽️ Content that breaks consumer skepticism
🙌 How shock value adds an impression
#marketing #podcast #podcastepisode #advertising
Do you love Starburst Berries and Cream?
Brands & Campaigns interviewed Senior Producer Winslow Dennis about the BTS experience of making the "Bus Station" Berries and Cream ad that went viral years back.
#Berriesandcream #brandsandcampaigns #ekragency #podcast
We saw lots of celebrities in #superbowl2024 ads this year. What did you think about them?
EKR's Brands & Campaigns Podcast has a bonus best and worst episode for you. Listen here: bit.ly/3uA1md6
#biggame #marketingandadvertising #superbowlcommercials
So we’ve supposed to have been pronouncing it “teh-moo”? #SuperBowl #SuperBowlAds
Why did the CeraVe ad feel weaker than the teasers did? Still funny though. #SuperBowl #SuperBowlAds
🚀 Help your career take off! EKR is looking for TWO people for internship positions!
Don't hesitate to share this with friends or apply yourself - we'll move quickly!
👉 Apply for content here: bit.ly/3vWAqo9
👉 Apply for design here: bit.ly/42nJkaq
What’s the over/under on how many #SuperBowlLVIII commercials will make reference to #TaylorSwift in some way?
Is real-time marketing important?
EKR Creative Director Camden Bernatz and EKR Team Director Jacqueline Crane talk about PR and if Oreo's "Dunk in the Dark" post would work today.
Listen: bit.ly/3uh977w
#brandsandcampaigns #socialmedia #EKR
EKR's Brands & Campaigns podcast now has accompanying blog posts.
This one summarizes ep 2 & 3 about MLB's "Baseball is Something Else" campaign.
Read here: bit.ly/47JGH43
✏️ Campaign by Wieden + Kennedy
📸 Images: MLB
#brandsandcampaigns #podcast #marketingagency
Oreo's viral Superbowl Tweet made history ten years ago. 🏈
We interviewed Creative Director Mike Nuzzo who oversaw Oreo’s brand in 2013. Hear the BTS of how famous the "dunk in the dark" post was created.
👉 Listen here: bit.ly/3tSsy6x
#oreo #superbowl #superbowlads
Keep an eye on your analytics! 📈 EKR updated YouTube ads for Big O Tires Southern Utah and saw a nosedive in analytics — BUT this was a GOOD thing. How?
Read here to learn more: bit.ly/48PiFoS
#youtubeadvertising #learningsuccess #analytics #bigotires
It's important to have an agency who knows what to do AND has the right partners. This is a huge perk for your dollars.
EKR is a proud partner of @sproutsocial, and is @Google Certified.
#EKR #sproutsocial #SproutSocialPartner #AgencyPartnership
One of the most viral ads of all time.
Camden is recording and episode of Brands & Campaigns next week with the producer.
What questions would you want him to ask about the creation of this one?
youtu.be/Ryjpbd4D4bg?si=jYol…
#littlelad #berriesandcream #advertising
One of our creative directors Brandon Osmond speaks to the strategy and power of this campaign.
This is a follow up episode to our last one where we interviewed AO Baker.
Listen to our reaction here: ekragency.com/podcast
#marketingstrategies #businesspodcast




