Eleanor Stribling

I’m also eleanorstrib on #ThreadsApp 🌈

I can corroborate this - am on the same train and also freezing. Coffee in a pot was cold in under 10 mins.

Call me old-fashioned, but I'm not interested in constantly wearing giant VR goggles on my face.

Good overall UX and a well-designed UI are really important to me and to every product, but don't throw your business acumen out the window. Prioritizing design should never mean disregarding business outcomes. Hope this was helpful! /end

#8 Point out the objective of a feature or the thing you all agree you want users to do to make the case for UI updates. For example, if it's critical for a user to fill out a form, but how/where to do/finish/complete it correctly isn't well represented, it needs to be fixed.

#7 Regarding metrics, try to resist the temptation to use CSAT or NPS. These are broad general measures and it's tough to credibly attribute them to any feature or improvement. Instead, feature specific metrics and targeted satisfaction surveys.

#6 - Get data on initiatives you or other PMs have already done that *someone* thought was a non-business-oriented improvement as extra evidence. Have a good argument for how your project will move metrics and cite specific ones. Make sure to instrument and report on findings.

#5 - If you really want to do some UI work that's in the semi-fluffy "delight" category (like the random animations), make it a small component of the projects described in #4 and get engineering on board with it: if they want to do it, and it's not a huge lift, it will happen.

#4 - Tie a design update project directly to a business outcome and/or to user feedback tied directly to a business outcome. E.g.: "Design of feature x is confusing users, they are contacting live support, which is expensive. Fixing y in the UI will reduce support cost by z%."

#3 - Doing UI projects to make things "look better", or "more modern" or "delight" without biz outcomes is cheapening the function of UX design and designers. Fellow PMs, please don't pitch projects this way; it may also diminish your perception of your business acumen.

#2 - I'm not certain how we got the notion that we should delight users and that the way to do it was with "modern UI" or random animations. The way to delight users is for the product to work the way they think it will or better at a price they think is reasonable to awesome.

I think I have a blog post in me on this topic as a PM who has done *a lot* of UI work over the last 11+ years. Here are some first thoughts... #1 - If your UX improvements are not in any way business outcome-oriented, you should NOT be pitching or doing them.

Appreciation post for @canva, one of my absolute favorite products. Great functionality, easy to use, makes even me seem like a good visual designer (which is a FEAT!).

New on the blog: medium.com/productized-io/bu… #productmanagement #businessacumen #techcareers

Vaguely purplish beige is called “shallot” now. FYI.