Married to an 🇺🇸 🦅 British Catholic mom of 👧🏼🐾🧒🏼🤰🏻 👩🏻💻 Helping build @WeAreRenoCityFC EA SPORTS ⚽️🏀🏉 & Brentford FC ⚽️ Alumna
Nevada, USA
Joined May 2009
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Emma Waldren retweeted
Building more than a soccer club. 🧡⚽
Creating opportunities, bringing generations together, and building something Northern Nevada can call its own.
Every great football club has a heart in its community.
Forged from the desert. Built for the City.
#RenoCityFC
Emma Waldren retweeted
ONE STEP CLOSER, NORTHERN NEVADA! 🧡⚽
Unanimous vote on Zoning Map Amendments and a favorable vote on The Boulevard Reno Master Plan!
Thank you to everyone who showed up and spoke up.
Next: City Council, Nov. 18.
Listening, learning, and building together. 🧡
☕️ Grab a coffee or tea and join us TODAY at 9:30am PT for the first Women’s Sport Collective – West Coast Meetup! 💜
🎙️ Guest speaker: @WeAreRenoCityFC CEO Wendy Damonte
Come connect with women working across sport.
Join us 👇
lnkd.in/gNQGeXn3
#WomenInSport
Excited to host the first Women’s Sport Collective – West Coast Meetup tomorrow! 💜
📅 Sept 17 | 9:30am PT
🎙️ Guest: @WeAreRenoCityFC CEO @wendydamonte
A space for women working across sport to connect, share & build community.
Join us:
lnkd.in/gNQGeXn3
#WomenInSport
🧡🧡🧡
We didn’t create our identity. We discovered it.
In our desert. Our sunsets. Our skies. Our mountains.
Our crest and colors were here all along.
This is Northern Nevada.
This is Reno City FC. 🧡⚽
youtu.be/kSSbKjcJ5ek?si=WqX9…
#RenoCityFC #NorthernNevada
Emma Waldren retweeted
Reno, meet your new professional soccer club.
Forged from the desert. Built for the city.
This is our city. This is our club. ⚽️
youtu.be/MNxoCydTdos?si=a_Qo…
Emma Waldren retweeted
In seven days, you’ll meet your new professional soccer club.
The name.
The crest.
The colors.
The identity.
And... our community gets to see it first.
📅 Sept. 9 | 5–7 PM
📍 @RenoPublicMkt
Who’s coming? 👇
#RenoProSoccer #RenoNV
My first job in sports: Sales Executive. £18k, no commission.
I had a 4-year degree, college athlete, had coached for years & broken company sales records.
I still took a substantial pay cut to get my foot in the door. It was a recession, and almost everything else was unpaid.
Sports & media people - How much $$$ did you make your 1st job in the industry? Let's get some salary transparency going.
tiktok.com/@stormbuonantony?…
Emma Waldren retweeted
It’s time to give Reno’s new professional soccer club a name. 👀
Name. Crest. Colors.
Revealed September 9 at @RenoPublicMkt
⏰ 5–7 PM
🎟️ Free & open to everyone
Northern Nevada, come see what we’ve been building. ⚽️
Emma Waldren retweeted
Norway's youth sports model is super unique:
• No scorekeeping until age 13
• Participation trophies for everyone
• No travel teams or national championships
• No online publishing of scores or athlete rankings
• Parents typically spend less than $1,000 per child per year
The result?
A 93% participation rate — 40 points higher than the U.S. — and more Winter Olympic medals than any other country in history, despite Norway having a population comparable to the Philadelphia metro area (5.6 million).
And it's not just winter sports...
Norway now produces some of the world’s best summer sport athletes, including Erling Haaland (soccer), Casper Ruud (tennis), Viktor Hovland (golf), and Jakob Ingebrigtsen (track and field).
So if you want to learn more about how Norway's youth sports system actually works (and what other countries can learn from it), here's an essay I recently wrote during the Winter Olympics that breaks it all down.
READ: huddleup.substack.com/p/how-…
From playing football with the boys in Surrey, to working in the game professionally, to now helping build a club from the ground up...
Delighted to be joining @renoprosoccer as Director of Marketing.
Let's get to work. ⚽️🚀
I came from a professional sports background.
But this year, local rec leagues taught me more about community than almost anything else.
Not because they’re perfect.
Because they’re built by ordinary people showing up for each other.
Wrote about it today 🤍
