CEO @ Hatch | A video-first content agency for B2B. Host of 95% Content, a podcast for content teams.
Columbus, OH
Joined March 2012
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Companies that want to create a podcast:
Make it a video-first show.
Don't make it audio-only.
You used to be able to win with an audio-only podcast.
Not true anymore (as of the last 12-months).
Video shows have 10x the points of value and use cases than audio-only.
One of my goals when we work with a freelancer is to be their favorite client.
Managing deliverables, invoices, cash flow, client comms, etc. is not easy.
Paying freelancers immediately, deferring to their expertise, and telling them you appreciate their work goes a long way.
This September 4th was the mark of the 8th year that I’ve been an entrepreneur.
8 years in, and I’ve learned so much. Mostly that there is always so much more to learn.
I’ve hit a lot of milestones, but feel like I’m still just getting started.
Being a guest on every podcast in your category gives the perception that you are the market leader, even if you are not.
And perception is the only thing that matters.
Don't believe the marketing.
There is no such thing as passive income.
Everything you do will be hard, and have problems.
Choose a business you have the energy to solve problems in forever.
Shout out to all of the founders who have taken the longer (and harder) path of bootstrapping their companies to a healthy growth rate and profitability.
Very few people in this world are able to do what you've done.
Just remember that.
Everything we have achieved to-date at @LemonpieFM and @HatchEdits can be attributed to:
1) Playing the long game.
Being willing to break-even at certain points so we can invest in the long-term.
2) Putting in the work.
We're willing to "do things that don't scale" to win.
PR has changed forever.
The brands that are winning understand this.
Example modern PR features you should be focused on getting:
- Podcasts
- Newsletters
- YouTube
- Influencers
There's more opportunity than ever before to get in front of your buyers where they hang out.
Sounds good in theory:
"Move fast and break things" 🚫🚫🚫
We've found more success in:
"Go the extra mile (further than anyone else is willing to go), spend the extra time, and do it right." ✅✅✅
Our podcast (Brands That Podcast) has never had more than 300 downloads per episode, but it has contributed to millions of dollars of pipeline @LemonpieFM.
Season 2 is launching soon, and we'll be sharing how we did it.
Follow @LemonpieFM and @imjeremiahrizzo to get it.
2 years ago I invited @davegerhardt to be a guest on our podcast.
Little did I know at the time, but that interview would turn into a friendship and working together on a few projects.
And today, it’s turned into an official partnership where Dave is now an Advisor @HatchEdits.
After getting to know Dave for the last couple years, I can say he is one of the most prolific and talented creators and marketers I’ve ever seen.
And he is one of the kindest people I’ve ever met.
I’m excited and honored to be working with Dave & @DGMGmarketing.
PS - This is an example of how a podcast can turn into one of the most successful things your company has ever done.
PPS - At Hatch.fm, we can help your company launch, produce, and grow a successful podcast (without hiring an agency or spending hours DIY'ing it).
The education that showed me what's possible:
2011 - @tferriss 4-Hour WorkWeek
2012 - @Jason and @AndrewWarner podcasts
2013 - @TropicalMBA and @robwalling podcasts
2015 - @garyvee's vlog
2016 -> Now - Learning on the job @LemonpieFM and @HatchEdits
Total cost = about $15
My goal is to prepare my daughters to succeed in life, not to just be really good at taking tests in school.
Other parents - what things should I add to the list to teach them?