EVO

3 things to check if a creator's account is getting no views: 1. Account health: is distribution being limited? 2. Posting history: has the account always underperformed? 3. Content: are the hooks and formats scroll-stopping? If it's stuck at no views, but the content is solid. Don't fire the creator before letting them start a new account.

UGC creators are not robots. Each creator has different strengths, personalities, weak points, experience and ways they naturally create. This is what every professional running UGC should know: → Assign their formats: Match formats to each creator’s personality, experience and natural strengths. → Review before judging: Study their portfolio and trial video before deciding where they fit. → Diagnose before cutting: A great creator in the wrong format can look like a bad creator. → “Use scripts as a reference”: Protect the strategy, but let creators use their own lingo and personality. → Build around their resources: Consider the locations, props, people and filming setups they can access. → Train extensively: Give creators personalized training and revisions, especially during their first 1 to 2 weeks. Use these steps first before you remove 75% of your roster next week.

Market Research 101: Turn ONE keyword into an entire content strategy. Search: “[keyword] hacks” The top results give you a free database of proven: • Formats • Hooks • Scripts • Pain points • Visual styles • Exact niche language Open the top 20 and write down anything that repeats. Pull the transcripts and study the comments. Write down what made each outlier work and how you could rebuild it around your product. Then click the suggested searches (+ hashtags) and keep digging into more specific problems, desires, and angles.

Tier Lists might be the most universally viral format of all time. People NEVER get tired of ranking things… Why they work: 1. Familiar visual: Everyone understands the S to F board instantly 2. Built in retention: Viewers stay to see every ranking and what earns S tier 3. Comment bait: Strong opinions and controversial placements start arguments 4. Trust building: Giving every option real pros/cons makes the ranking honest 5. Native integration: Product becomes part of the ranking instead of salesy How to use them: -> Pick 4-6 options your ICP knows. -> Rank them. -> Fit the product in at at S tier. If product has viral feature, demo it, then continue on. If no viral feature, take 5-7 seconds to speak about key features.

Beyond Views is LIVE. We're taking a deep dive into Instagram long form. What does it mean for brands & creators? How should you be leveraging it? What's the opportunity? Here's the link: bit.ly/4i3iuxT Don't miss it!!

Beyond Views is back tonight at 6PM ET Instagram just launched long form video, so we'll dive into what this changes and the opportunities that it'll open up for creators & brands wanting to maximize organic growth. Free to join -> bit.ly/4i3iuxT

Friday! Tune in.

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Instagram just launched long-form video. We're diving into what that means for apps & creators. Thu 6 PM ET / Free to join: bit.ly/4i3iuxT

One shouldn’t measure UGC by views alone. Everyone celebrates vanity numbers. But we prefer to celebrate generated revenue.

“UGC just doesn’t work for our brand…” Fashion Fitness Faith Finance E-commerce AI Crypto And DEFINETELY B2B + B2C We’re sorry to tell you, but UGC can work in ANY niche

Creating an organic-looking video is one thing. Creating an organic-looking video, that drives conversions, while also going viral is a different game.

Market research hack to use TODAY: Train the algorithm to research the niche for you. Search the niche, then like and save a few strong videos IG will start feeding you endless formats, hooks, creators and pain points. Works on TikTok too (just takes a few days)

9 VIRAL UGC formats we run, and exactly what each one is built to do: 1. The long text format Text over footage, music underneath, nobody talks, and the brand gets one quick line or none at all. It converts around 0 to 0.5%, so use it to test hooks and angles and never to close sales. 2. The face reaction Shock hook, flip the camera, music, then show the demo. The viral feature carries the whole video, which makes it a great test and a weak closer. 3. The talking head on a topic The creator talks about a pain point or something that happened, and your brand shows up for 1 to 3 seconds. It's still top of funnel, but speaking it makes the video feel personal and organic. 4. The talking face reaction Take your winning face reaction and keep the structure and features, but the creator speaks it instead of music and text on screen. This is one of the two biggest changes that turn a viral video into a converting one. 5. The credible listicle "I was an ex flight attendant for 3 years, here are the hacks you need to know." The product is one item in the list, and it stays very viral while the value you give builds the trust that converts. 6. The green screen breakdown A middle funnel format where the creator breaks the topic down on screen. The structure stays fixed, so swap the hook and the topic and never the framework. 7. The step-by-step tutorial "Go here, do this, here's what you get." Weave the product into the story, because the second it feels like a cutaway to a demo, retention drops. 8. The borrowed authority stitch For a high-ticket brand, the founder posts "I'm the founder, here's my product," and the creator team stitches it with "they should be teaching this in school." Let the founder's video play out, because you're borrowing their authority. 9. "My mom's a genius" "Oh my god, my mom is a genius, she just showed me this hack..." It's built for impulse-buy products people can use tomorrow, and it borrows authority while giving real value.

Beyond Views is LIVE. We are taking a deep dive into expected creator benchmarks on campaigns. What do you look at in creator performance? When do you pull a creator? Heres the link: bit.ly/3U2xa7i Don't miss it! PS as always we will be doing a live audit of your app, UGC campaign or individual creator account