Global Brand Director of @inDrive 🏎️ Ex-CMO of @tele2group & @dodopizza 🧠 Host of "Brand Matters" podcast 🎙️
Zagreb
Joined June 2008
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From Composer to Strategist!
Happy Birthday to Yuriy Negrebetsky — the man who showed us that brands aren’t designed, they’re composed.
The future of branding isn’t technology — it’s humanity.
👉 Listen to the episode on Brand Matters youtube.com/watch?v=8JnTdxkR…
“I turned to my team and said, guys, we need to prepare to make a documentary. And they look at me, like, are you crazy? We're doing our biggest global campaign ever for 30+ countries and now you're throwing us a documentary?” Read more 👇
Conceived to celebrate inDrive’s 10th anniversary, the Inner Drive documentary recently won not one, not two but FOUR Dolphins at Cannes, a phenomenal achievement. Brand Director Misha Chernyshev takes us behind the scenes with the Marketing team, read all about it in our blog. 🔽
indrive.com/en-mx/article/in…
While everyone is watching #0lympics, we all need some of the Elite Average Games youtube.com/watch?v=vON2GFgE…
We are 2nd most downloaded ride-hailing & 4th most downloaded travel app in the world! 🎉🥳🥳 #indrive
Awesome ad on how eating lamb closing a generation gap :) youtube.com/watch?v=V1e0apyG…
activating brand purpose:
- drives financial performance;
- aligns stakeholders;
- creates motivated employees;
- transforms company culture;
- engages customers and consumers – at Florida, USA
"The Weariness of the Self: Diagnosing the History of Depression in the Contemporary Age" is a sociological study by Alain Ehrenberg. This work explores the transformation of depression into a mass phenomenon in the late 20th century, primarily focusing on Western societies.
Ehrenberg argues that the rise in depression cases is linked to the changing nature of society's expectations and individual responsibilities. He suggests that the shift from a society of prohibition, where external constraints guided behavior, to a society of autonomy, where individuals are expected to find their own way, has led to an increase in depression. This transition places a heavy burden on individuals to be successful and self-fulfilling, causing a 'weariness of the self'. – at Republic of Croatia
According to Eurostat, in 2022 the average age in Europe when young people leave their parents' home is 26.4 years:
🇸🇰 Slovakia - 30.8
🇬🇷 Greece - 30.7
🇧🇬 Bulgaria - 30.3
🇪🇸 Spain - 30.3
🇲🇹 Malta - 30.1
🇮🇹 Italy - 30
🇵🇹 Portugal - 29.7
🇸🇮 Slovenia - 29.4
🇵🇱 Poland - 28.9
🇷🇴 Romania - 27.7
🇨🇾 Cyprus - 27.5
🇮🇪 Ireland - 26.9
🇱🇻 Latvia - 26.8
🇱🇺 Luxembourg - 26.8
🇧🇪 Belgium - 26.3
🇨🇿 Czech Republic - 25.9
🇦🇹 Austria - 25.3
🇱🇹 Lithuania - 24.7
🇩🇪 Germany - 23.8
🇫🇷 France - 23.4
🇪🇪 Estonia - 22.7
🇩🇰 Denmark - 21.7
🇸🇪 Sweden - 21.4
🇫🇮 Finland - 21.3 – at Republic of Croatia
Discover how #marketingsemiotics can help your brand speak louder than words. ️
Watch this video and learn:
➡️ Decoding consumer interpretations
➡️ Crafting meaningful connections
➡️ Avoiding cultural blunders
youtu.be/WysQGqYt8B8
#branding #communication #marketing – at Kazakhstan
"Maybe our advertising is talking a little bit too much to us and not to real people in the real world." Gayle Troberman
CMO, iHeartMedia – at Kazakhstan
Connecting with talented artists for better rides etiquette. 💚
🚗✨ Embarking on a creative journey! 🎨 We've collaborated with talented Kazakh artists for our City to City vertical's "Rideshare Rules" art project. Together, we're shedding light on the art of comfortable travel, answering the unspoken questions of ride-sharing etiquette.
🏞️ Kazakhstan, with its vast landscapes, calls for a unique set of rules. From negotiating open windows to valuing time and agreements, we've crafted 11 essential guidelines for a smoother ride. Each rule is brought to life by local illustrators, ensuring a cultural connection with the country and its people.
🖼️ Explore the vibrant illustrations and dive into the nuances of travel etiquette. Whether it's safety, respecting personal space, or enjoying music together, these rules ensure everyone enjoys the ride. 🎶🚦 Let's elevate the ride-sharing experience in Kazakhstan and celebrate the beauty of our diverse journeys! 🌟🚗 #Peopledriven #inDrive #RideshareRules #inDriveCitytoCity #KazakhstanArtistry
