Indeed, surprising to know one accounting firm need to look at 5 layers: Capture, Extract, Categorise, Reconcile and Report. For each layer they will choose 1 best software. A detailed report is attached below
"If your selling to accountants, please remember that most have app fatigue"
This is what I sold a start up yesterday who reached out to me for some advice re their tax start up. They were well intentioned but felt abit lost at the low response rates from accountants.
The reality is that when an accountant is being pitched, the first thing they think of is the times they've been burnt by software providers promising them everything under the sun.
The second thing they now think about is "wonder if I can do this with claude".
So to conclude; if you're building a business in this space always ask remember the above when pitching.
FYI: The accounting-tech space is still starving for great software so do not give up.
Most expense fraud isn't sophisticated. It's duplicate receipts, fake vendors, and small claims that slip through because no one's watching.
Here are 8 internal controls that stop 95% of it 🧵
8. The best control?
A clear expense policy that everyone understands.
Most "fraud" is actually confusion about what's allowed.
Document it. Communicate it. Enforce it.
Building these controls manually is painful.
That's why I'm building ExpenseFlow.ai — AI-powered expense management that automates duplicate detection, receipt verification, and anomaly flagging.
Built for bookkeepers and small businesses.
Beta launching Q1 2026. 👇
When uncertain, agents ask clarifying questions rather than silently publishing errors.
The benchmark shift: from "extraction accuracy" to "understanding accuracy."
#automation #fintech
Early research shows this can reduce manual corrections by 70-85%.
Exploring this problem space at ExpenseFlow.
→ expenseflow.ai
#startup #bookkeepers #accountants #AItools

