yeeee✿

.@SMTOWNGLOBAL, I think it’s time we were honest about your treatment of aespa. First of all, you did nothing to protect the members for years, to the point where they eventually had to stand up for themselves. Secondly, you seem to have a serious problem acknowledging aespa’s success, despite how much they have contributed to your company. aespa has generated millions in revenue for SM this year, brought the company significant chart achievements and sales, yet you continue to exclude them from your articles and corporate narratives. You seem more concerned with controlling the narrative than acknowledging the artists who are actually driving your company’s success. However, people already know that aespa’s success speaks for itself. As someone who has supported aespa since before their debut, starting with Karina’s announcement (unofficial), it is genuinely upsetting to witness this treatment. I never expected a company to treat their most successful artist this way. Many people assume aespa receives all the promotion and support they need, when in reality, their promotional rollouts and lack of consistent content have repeatedly shown otherwise. I never wanted aespa to be subjected to an exhausting schedule filled with endless concerts and touring. All we ever wanted was consistent content, performances, videos, vlogs, and regular comebacks. We wanted to see them grow as artists without having to sacrifice their well being in the process. Yet here they are, taking only a two to three month break from touring while continuing to work nonstop on a new comeback and upcoming concerts. This is not the kind of support fans have been asking for. It increasingly feels like you’re doing everything you can to keep aespa tied to SM because you know just how much their success contributes to the company. You can overlook their achievements, exclude them from your narratives, and attempt to discredit their contributions, but you cannot erase history. Remember that. 2028/2030 will speak for itself. @SMTOWNGLOBAL