Founder. Marketing strategist. Fractional exec. I ask “So F***ing What?” so your clients don’t have to #SFWUnlocked
Joined March 2011
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Francis Skipper retweeted
"If you spend your time DOING the business instead of running the business, your employees will RUN your business into the ground.
And it won't be their fault. It will be yours."
Wrote the full story + how to fix it: [sfwunlocked.substack.com/p/i…]
Francis Skipper retweeted
Agencies think giving clients options shows flexibility.
SFW? Options usually read as indecision.
Confidence beats optionality. Every time.
Stop pitching “A, B, or C.”
Start saying “We recommend B — here’s why.”
Clear > Clever.
Francis Skipper retweeted
Momentum builds your voice.
Stillness builds your strategy.
If you can’t tell the difference, you’re not running an agency - you’re running on fumes.
Francis Skipper retweeted
Is today your LUCKY DAY? 🍀 Retweet for a chance to win this one-of-a-kind, special #StPatricksDay edition DB1! Winner will be selected this Friday, 3/19. #DemerBox
Francis Skipper retweeted
We’ve been busy in our home laboratories these past few months putting our business intelligence dashboards into hyperdrive. Check out the video for a peek inside THD lens and then let THD's Data Nerds give you a tour hubs.li/H0wR_870
Francis Skipper retweeted
Join us in bringing light to the darkness of cancer! THD'ers have formed a fundraising walk team for Light The Night, hosted annually by our partner @LLSusa. Please go to hubs.li/H0wQnCF0 to support our team. Thank you! #CancelBloodCancer #LightTheNight #DoingGood
Francis Skipper retweeted
The @trust4kids knows the importance of having home visiting programs funded for families across the country through #HR3.
Francis Skipper retweeted
PSA: We’re here at #MM18NYC and revealed a new tool 🛠️of ours in our chat with @fskip from @451_agency. Know what it is? Leave your guesses here. If not, pop by our stand and we'll give you the inside scoop.
Francis Skipper retweeted
Good morning @CMCa2z! Hope you enjoyed the Content Strategy MasterClass. Let me know if you have any more #SEO or #CRO questions, or want to hear another nerdy pick-up line. #whatSERPgirl #CMC2018
Francis Skipper retweeted
Jeff Freedman, CEO of @SmallArmyAgency is speaking at #BtheG18! He is definitely inspiring us to keep improving ourselves and building relationships. #FridayMotivation
Francis Skipper retweeted
Cara David of @YouGov surveyed Top 10% of households with 75% of US assets. Supporters will spend more, worriers cutting back #shoptalk17
Francis Skipper retweeted
#Ecommerce growth will accelerate for 3rd year in a row via @CowenResearch John Blackledge at #shoptalk17 – at The Las Vegas Strip, Paradise
Francis Skipper retweeted
Westfield says physical #retail is dying due to no single retailer having ubiquity, pace of #digital, silos org structures. #shoptalk17
Francis Skipper retweeted
.@klobaugh @Deloitte #babyboomer spend is almost 4X of #Millennials This is opportunity for retail not just focused on young #shoptalk17
Francis Skipper retweeted
.@klobaugh @Deloitte Volatilty rising in retail... But it's not retail consolidation, it's fragmentation #shoptalk17
Francis Skipper retweeted
SEO friends, any idea why Google is displaying a Russian-language title for this URL google.com/search?q=site%3As… (301s to WH homepage)
Francis Skipper retweeted
Packed house for our first day of #IWNY 2016! Stop by #mmsupfront16 for a day of great… instagram.com/p/BFeRcDlwSEH/ – at Manhattan, NY