VP Engineering @YouTube (he/him). 茶遇良朋一壶足. 🇦🇺🇨🇭
Zurich, Switzerland
Joined March 2007
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With all the excitement about opportunities rising from AI, we're also focused on protecting against the misuse of Creator's likenesses on our platform. I'm delighted to see this rolling out!
Today, we’re starting to roll out our Likeness Detection tool to all @youtube Partner Program creators. It automatically finds AI matches of your facial likeness, allowing you to easily detect, manage, and request removal of the content.
Geoff van der Meer retweeted
Don't sleep on @YouTube's "Ask Studio" AI feature inside of YouTube Studio.
I asked it to look at the highest performing content across my channel in the last 90 days, find what it thought were the reasons that content performed well and give me 5 strong content ideas for a video I should make next.
Ask Studio gave me options I thought were terrible.
I winced pretty hard at this one: "Create Viral Motion Graphic Titles & Sound Design - DaVinci Resolve"
I asked it to explain why it thought that might be a good target.
Ask Studio said it thought my audience would respond to a video showing how to create on-screen text elements in combination with sound effects.
I liked the idea but I thought the title sounded completely wonky.
After having a reasonably deep conversation with Ask Studio (where I may have used some cuss words), I thought, "What the hell, I'll give it a shot".
I scripted out what I thought was the best way to execute on that idea and dropped that video while I was in N.Y.C. at the Made on YouTube event last month.
I actually showed the initial results to the YouTube team while I was there.
So far this year, it's been the strongest long-form video for it's time frame on my channel for an abstract metric you don't hear discussed too much, "Sustained Daily Views".
It's driven about 85,000 views (mostly from Browse) in the first 30 days and continues to consistently drive about 2,200 views per day.
This is a video that will likely bring hundreds of thousands of views to my channel over a short period of time and perform well in the long run as evergreen content.
Talk to YouTube Studio.
It's getting pretty good at responding. ☮️
Geoff van der Meer retweeted
Where @PaddyG96 @ahanif dive deep on @YouTube Video A/B testing, Ask Studio, Dynamic Thumbnails, and how creators can use them to learn about our audiences and build our skill
youtube.com/watch?v=j7GtybYc…
Geoff van der Meer retweeted
Live on the Creator Insider YouTube channel
0:00 The algorithm aka growth and discovery at YouTube
0:54 Demystifying the recommendation system
3:06 Does a slow start cook your video?
5:48 The value of instant analytics and short-term metrics
9:57 What the algorithm actually looks for
15:43 Channel categories and pivoting topics
18:51 How did the desktop homepage redesign work out?
22:06 How does recommendations deal with off-topic videos?
23:43 Can you do different types of content on the same channel?
28:34 Understanding traffic sources and suggested video traffic
31:47 Helping new channels and fresh videos find an audience
34:37 Should you uncheck subscriber notifications
37:04 The reality of click-through rates
Geoff van der Meer retweeted
Why the changes to the YouTube Partner Program?
New Q&A live now on the Creator Insider channel
Geoff van der Meer retweeted
YouTube added a new feature where you can reply back to comments with voice memos and I’m OBSESSED 🥹
Feels like getting to text u!! The best
Geoff van der Meer retweeted
Live streaming is a massive part of YouTube, and that’s because of the @youtubecreators who build incredible communities on our platform.
We’re rolling out some major updates to YouTube Live to improve the experience and help creators make more money:
↔️We're expanding Gifts to horizontal live streams on mobile (in addition to vertical), so you can unlock new earning opportunities and real-time interaction across all stream formats.
🌐We’re bringing Gifts to more creators and viewers worldwide. They're now rolling out in 🇨🇦🇰🇷🇮🇩🇹🇭🇦🇺🇳🇿 and more, giving you the ability to monetize a much larger audience.
🤝You can now stream in both vertical and horizontal formats at the same time. This maximizes your reach across different devices while uniting your audience in a single, shared live chat.
✋To keep the momentum going on your streams, we’ll now automatically recognize when live chat engagement is at its peak and hold back ads for everyone.
Geoff van der Meer retweeted
At @YouTube, we're expanding our automated likeness detection technology to help prominent figures manage unauthorized AI-generated replicas.
We’re also proud to work alongside Congress in support of the NO FAKES Act to establish a federal property right that protects your face and voice. Read more ⬇️
"At YouTube, my colleagues and I believe a responsible AI future depends on giving people control over their likeness," Leslie Miller writes.
"That’s why YouTube worked with Congress on the No Fakes Act." wapo.st/3PyvPCB
Geoff van der Meer retweeted
Excited to bring the power of Gemini to @youtube Creator Partnerships.
This is a win-win:
⭐@youtubecreators in our YouTube Partner Program get in front of more brands
🤝Brands find and match with creators more easily
.@YouTube announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known as Creator Partnerships—and giving it an AI makeover. adweek.it/4dC08Ca
Great interview of @ShaneLegg by @FryRsquared on the potential path to AGI
I’ve publicly held the same prediction since 2009: there’s a 50% chance we’ll see #AGI by 2028.
I sat down with @FryRsquared to discuss why I haven’t changed my mind, and how we need to prepare before we get there.
Catch the full conversation here: youtu.be/l3u_FAv33G0
Geoff van der Meer retweeted
🚨YOUTUBE UPDATE 🚨
YouTube just made Shorts WAY more valuable for creators.
Brands can now add direct website links to your sponsored Shorts content, meaning you can finally prove ROI beyond views and likes.
Shorts ads have also reported 2.9x more purchase intent vs competitors, so expect brands to pour more budget into creator partnerships.
This is huge for monetization.
Geoff van der Meer retweeted
Excited to introduce @YouTubeTV Plans to give you more choice and control over what you’re watching 📺
Early next year we’ll start rolling out 10+ genre-specific packages, including our new Sports Plan 🏈
You'll be able to easily choose the plan that works best for you, while keeping features like Multiview and Unlimited DVR 🍿
Genre Bundles Coming to YouTube TV Next Year as Tech Giant Sets Cheaper and More Flexible Plans hollywoodreporter.com/tv/tv-…
Geoff van der Meer retweeted
Our @youtube teams are on 🔥 this week. We’re shipping new tools to help @youtubecreators connect with their communities:
📹 Stream across formats now allows you to simultaneously go live with a horizontal stream and a vertical stream, with a single chat for all viewers. (We know you want more control and customizable vertical layouts - they’re coming soon).
🤗 We heard you: we brought our Communities feature to desktop. Plus, on mobile, you can now 📌 a post to the top, ❤️ posts, and easily share links to your Community 🔗
📺 We updated our watch page on TVs to make your viewing experience better, with simpler navigation, a more prominent Subscribe button, and more.
💡Ask Studio, your creative companion in YouTube Studio, is now available in English to most creators in 🇺🇸🇨🇦🇳🇿🇮🇳
YouTube Studio levels up for Creators!
Our new @youtube Studio tools are designed to be your creative partner, no matter where you are in your creator journey.
Here’s what we shared at #MadeOnYouTube:
- Ask Studio is your AI-powered companion for channel insights, audience feedback and video ideas.
- Our Inspiration Tab helps spark creativity with suggested video topics and more.
- You can now test up to three titles and thumbnails per video.
- With Collaborations, you can add up to five collaborators to a video, introducing you and your co-creators to a new group of engaged viewers.
- We're making auto dubbing more realistic than ever with lip sync technology.
- We're expanding our likeness detection tool, allowing you to detect, manage, and request the removal of unauthorized videos made with your facial likeness.
Read more: goo.gle/47GNy1G
Geoff van der Meer retweeted
We got a glimpse into the future of entertainment today at #MadeOnYouTube.
So many exciting tools to come for creators across podcasts, live streaming, and more 👇
20 years ago, @youtube revolutionized storytelling and made a huge bet on the creativity and ambition of people all over the world. Today, that bet has paid off.
At #MadeOnYouTube, we announced that we’ve paid out over $100B to creators, artists, and media companies over the last four years alone.
We also unveiled over 30 different products and features to fuel the next 20 years of entertainment and creativity on our platform—including creation tools like Edit with AI and Veo 3 in Shorts, huge updates to Live and podcasts, new ways to connect with fans, and investments in shopping and brand deals.
A huge thank you and congrats to our teams who are relentlessly focused on shipping products for our creators, artists, viewers, and partners.
Geoff van der Meer retweeted
3 days until…
you could be watching the Chiefs vs. Chargers game live from São Paulo for free on YouTube! 🏈
🏈 Chiefs vs. Chargers
📅 Sept. 5, 8pm ET
🏟️ São Paulo, Brazil
🔴 Live on YouTube → yt.be/NFLonYouTube
Hyped! Now rolling out in many more countries.
Last year, we introduced a new feature called Hype to help emerging @youtube channels grow and reach new audiences.
Starting today, Hype is now available in 39 countries, including the US, UK, Japan, Korea, Indonesia, and India. Learn more: blog.youtube/news-and-events…
Geoff van der Meer retweeted
Huge news for 🏈 fans around the world: @YouTube will be the exclusive home for the @NFL Week 1 Friday night game in São Paulo on September 5 – our first time as a live NFL broadcaster 🎉
YouTube Expands Deal With NFL, Scores Global Rights to Week One Brazil Game hollywoodreporter.com/busine…
