New North is a digital marketing agency that helps B2B technology companies grow. Learn more at https://xitter.cf/t.co/KbSEAacKfc
Frederick, MD
Joined February 2012
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THE TIME HAS COME.
Just a friendly reminder that the complete switch to Google Analytics 4 is happening on July 1st—tomorrow!
Farewell, Universal Analytics!
#DigitalAnalytics #DataMigration #SwitchToGA4 #MarketingInsights
Fun fact: Most B2B buyers are already 57% of the way through the buying process before they make contact with a representative. [CallBox] If your B2B marketing funnel isn’t set up correctly, you’ll lose a lot of would-be customers. Learn how to create it: newnorth.com/b2b-marketing-f…
We all know that learning from mistakes is valuable, but what if you could avoid them in the first place?
Learn how to navigate past common marketing pitfalls with our eBook "Seven Marketing Mistakes." info.newnorth.com/seven-mark…
The omnichannel approach addresses staying top of mind in an ever-changing landscape. At New North, we launch the majority of our campaigns this way with great success for our clients.
If you'd like to learn how we do, reach out to our experts: info.newnorth.com/first-step…
Are you taking advantage of this lead-generation strategy?
A well-executed referral program can transform satisfied customers into your most effective advertisers. Learn more about how to gain leads in our latest blog post. newnorth.com/best-b2b-lead-g…"
Link building is a strategic SEO game that B2B brands aren't playing successfully. Check out this blog by Search Engine Land on why businesses fail at link building and how to do better. searchengineland.com/link-bu…
What do you think is the biggest barrier to achieving B2B marketing success?
0%Lack of budget
0%Marketing & sales align
0%Keeping up with trends
0%enagagement with audience
0 votes • Final results0%100% (numbers never lie)
100%60% (data + gut)
0%40% (I like some risk)
0%0% (why look at data?)
2 votes • Final resultsWhy should your marketing team use The Pirate Funnel? Looking at this funnel will help you target the right areas for improvement. Follow the link to learn more about how it can boost your growth! newnorth.com/the-growth-mark…
#b2bmarketers! Some SEO reminders to brighten your morning:
-Writing guest posts matters.
-Blog posts should be about 2,200 words.
-Core web vitals should be healthy.
-Keep total 404s to a minimum.
Are you implementing these regularly? Need help? newnorth.com/services/search…
The digital landscape is flooded with information, so one of your best growth tools is the expertise you possess in your field. You can stand out by providing a steady stream of insight.
Learn how to cultivate and produce that insight in our eBook: info.newnorth.com/expert-eco…
What's the best way to grab your prospects' interest? Look at your products. Then ask, "So, what?" The answer will lead you to the heart of how your products benefit prospects. Eddie Shleyner from @VeryGoodCopy uses this technique, "dimensionalization," with skill and success!
Have you tried using a hyper-targeted Account-Based Marketing (ABM) approach for your B2B marketing strategy?
#b2bmarketing #ABM #poll
0%Yes, it's a gamechanger!
0%No, I want to learn more.
100%I tried, but no ROI.
0%Other (in comments)
1 votes • Final resultsStarting a podcast is a challenge, especially in the B2B space. Check out the "Recorded Content podcast by @motionagencyio for some tips on how to start! motionagency.io/recorded-con…
Growth marketing is not a subset of marketing. Rather its' techniques can be applied to digital, paid, and organic tactics that B2B marketers can (and should) leverage for wins.
Learn more: newnorth.com/growth-marketin…
Executing a marketing campaign takes serious expertise and resources. That's where growth marketing agencies step in - helping you attract more customers and scale up operations.
Check out your best agency options here: newnorth.com/growth-marketin…
Are you thinking about outsourcing your SEO but not sure where to start?
Check out this article by Semrush that breaks down everything you need to know about outsourcing SEO. Learn the benefits and the challenges of outsourcing. semrush.com/blog/outsource-s…
Predicting the future is impossible. But following the market is a critical way to prepare for it.
We explore the latest shifts in B2B growth marketing and how they fit into a strategic approach to developing your business.
Check it out here: newnorth.com/the-future-of-b…
In today’s highly oversaturated market, it’s more important than ever to create a blueprint that doesn’t just reach people. You need a marketing strategy that reaches the right people.
Get more insight into putting together this strategy here: newnorth.com/growth-marketin…
Your ad creative may be fantastic, but the whole campaign could flop without the right targeting. Learn how to ensure your audience targeting is as relevant as possible. newnorth.com/how-to-leverage…