Vahe Habeshian

9 Steps to Get Your Content Into AI SEO isn’t going to get you cited by AI Summaries. GEO is your new goal: generative engine optimization, the evolution of SEO. Here are 5 ways to lift GEO rankings & a 4-step workflow to increase content visibility. zurl.co/zcuq6

Agency clients can increase efficiency with AI. But AI can NOT automate strategy, creativity, or brand-building. Here are 5 inconvenient truths about AI that your clients can't ignore… And 5 ways AI can enhance your business, not replace it. zurl.co/Uc8WH

The bar for B2B relevance has moved. Did you notice? Marketing is moving faster than ever, and you can’t afford to sit still. Here are 5 trends B2B marketing teams are adapting in the face of tightening budgets and new technology: zurl.co/fzN4O

These are the Top In-Demand Skills for marketing hires: ✅ Social Media ✅ SEO ✅ Photoshop This article lists 15 skills, plus the hottest new trends that’ll help you stand out. Check it out to identify new ways to move your career forward! zurl.co/QLq5m

Web click rates lower than expected? Unbouce studied more than 41,000 landing pages to find industry averages. Here’s the spread: SaaS pages convert at 3.8% on average. Events and Entertainment topped the chart at 12.3%. Find your industry here: zurl.co/6AVbS

First-party data is more valuable than ever in B2B! But asking the wrong questions can lead to bad data—and poor experiences for your audience. Here’s how to find the right questions to ask when collecting reliable first-party data. zurl.co/ZzBba

Rebranding is dangerous. By changing its identity, your brand can reach new markets. But how do you not alienate customers who know, like, and trust your current brand? Atom. com faced this challenge. Learn from their successful rebrand here: zurl.co/OaeRE

The marketing mix that works for one business won’t necessarily work for another. But there are 7 fundamental marketing principles that always work, in any industry. Find all 7 here—and make sure your marketing ticks the box on each! zurl.co/OlOeB

Your best chance to become a B2B vendor? Early in the buyer’s journey, when buyers want to learn what makes your solution different. So meet their needs with content! Here are 5 types of content you can use to attract ideal customers: zurl.co/q2Neh

Creating content with AI? You’re barely scratching the surface of what’s possible! Today, AI can deliver the right content to the right buyer at precisely the right moment—at scale. Here are 5 ways to use AI to increase leads and revenue zurl.co/Oh3QZ

🤔 How Are We Doing? (We want to hear from YOU!) Does MarketingProfs connect with your interests and help solve your B2B marketing challenges? How about these other brands? Give it to me straight. It’ll help us serve you better. Take the survey now: zurl.co/6fnSS

Google’s search pendulum is swinging again, SEOs! Link farms, keyword stuffing, and minimum word count no longer boost your search rankings. Today, Google focuses on content quality. Here are 9 tips great writers use to say more with less: zurl.co/5jtnz

Is Cold Email Dead? 🤔 Turns out, there’s not an easy answer. Laws, delivery rules, and even AI play a role. Here’s a breakdown of where cold email stands in regards to one-to-one cold email, one-to-many cold email, and AI-generated cold email. zurl.co/Ro8wQ

Is your B2B marketing strategy in need of some spring training? Don’t miss this FREE, one-day event: B2B All-Stars Attend live or stream later. Register now: zurl.co/mPvjg #mpb2b #B2BMarketing #FreeMarketingEvent #freemarketingconference #marketingconference

How many of your marketing platforms deliver real value to your customers? Not enough, says Michael Becker—because marketing is broken! Get Becker’s new marketing model that naturally moves people from "discovery to enrollment to advocacy." zurl.co/yUmef

What separates high-result marketing from the average? Research found 6 differences with outsized impacts. Apply these powerful ideas to your marketing—and expect an increase in your leads and sales! Full breakdown here: zurl.co/B23Du

SEO Tip! In a Semrush study of 16,000+ keywords, “Text Relevance” has the biggest impact on Google SERP ranking. (Of course.) But… 18 of the next 20 factors aren’t directly related to content at all! Check out the full infographic here: zurl.co/Y8ABh

What are key trends in B2B marketing—and where are those trends going? According to a survey of 2,001 marketers… Up to 67% of marketing departments may go through a reorg in 2025! See what more this survey found in this insightful infographic zurl.co/LThri

Emojis: visual communication? Or visual confusion? 2,200 people disagreed on the meaning of popular emojis. Is the 💸 flying to you, or away? When do you use 💅? And is there a B2B use for 💨? Check out these and other unintended meanings here zurl.co/53k1e

How do you refine your brand voice? One way is to get inspired by a well-known character. If your brand voice is a Jester, think Joey Tribbiani. This infographic has 100 characters to focus your brand voice. Which matches your brand? zurl.co/7wHUR