
Freelance digital designer. Brand, product & motion for startups that move fast. @outpacestudios · ex-@yummygum
Joined July 2019
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still haven't found the right display for design work. it needs good color, sharp text, and to not look like a gaming rig on my desk. what are you using?
Hessel retweeted
meet petal, our new mascot at @Dessn_ai
wanted it to feel alive, with personality and to look like a real piece of folded paper
a few months back, i would have never considered upgrading claude to the max plan, and now i am hitting the usage limit every single day, even on the weekend, and actually about to do it because once your workflow is built around this thing, hitting walls just ruins my focus mode
we're on the lookout for a senior digital designer who feels just as at home in product design as in branding.
you get the space to shape how we work. we're always pushing to stay ahead with AI and you're surrounded by a small team that cares a lot about craft.
Hessel retweeted
exciting things are cooking @outpacestudios
EXCITED TO LAUNCH: Akai (akai.run)
Deel added >$140M ARR in 90 days without increasing headcount by automating~600 Full Time Employees' equivalent in work with Akai.
Akai was an internal tool to automate our painfully repetitive operations in Finance, HR, Accounts Payable, and Compliance, etc. We never intended to make this a product.
But we watched revenue per employee grow from $130K to $215K
We built >8k agents that do the work of ~600 employees
It had such a dramatic impact on our business that today we are launching it for everyone.
How it works: Say you're automating payment reconciliation:
1. Record your screen while manually matching a messy transaction and Akai will capture your screen, voice, server requests
2. Akai will see that you pulled unformatted wire transfer info from an archaic bank portal, put it in some excel sheet, checked NetSuite invoices, payment history, and put a ticket on Zendesk
3. Akai reads between the lines and build a workflow + steps + conditional guardrails. It learns tacit edge cases, like resolving malformed invoice references without you writing a single regex
4. Simply connect NetSuite, your ledger, Zendesk, PSPs, and even legacy bank portals with zero API access
5. Run the workflow and tell it what to adjust in plain English: "strip slashes on wire memos and auto-apply partial payments." It adapts instantly
6. Once it works for you, add 100s of colleagues. Your entire payment ops team forks and extends the workflow for new PSPs, secondary ledgers, or regional settlement rules
7. We automated 85% of our payment reconciliation end to end, eliminating 500+ hours of soul-crushing manual grunt work every single week.
Claude Code/Codex can't do this in multiplayer mode. Every person rebuilds the same skill from scratch in their own way.
Deel built Akai to:
1. Understand backend operations edge cases (it had to work for our 7000 person team first)
2. Collaborative across 1000s of employees
3. Self-Learning from millions of runs
4. Optimises cost and gets cheaper every run
We're so confident that we're announcing an Automation Guarantee:
If our engineers can't automate a thousand of hours of work in your first 30 days, you get a full refund.
Book a demo: akai.run if you're an exec at a company with hundreds of employees
👨🍳
We shaped Treams' new brand: strategy, visual identity, guidelines, and an asset system their marketing team runs with on their own.
Bold, confident, and unmistakably them. It's live now.
Case study 👇
yummygum.com/cases/treams
New Yummygum website is live.
Scale-ready by design. yummygum.com
#WebDesign #DigitalProduct #ScalingTech #BrandStrategy #Yummygum
Hessel retweeted
Introducing: the new Yummygum; same drive, new focus. dub.sh/the-new-yummygum
We’ve always been passionate about exceptional digital products. Now, we’re doubling down on what we do best: helping tech scale-ups take their platform from good…. to ‘wow’.
#digitalproductagency
Hessel retweeted
We are really proud to be part of @OpenAI brand refresh, shaping its motion identity and bringing it to life with this brand film.
Thank you OpenAI design team for the great collaboration.
Motion design + Sound: Studio Dumbar/DEPT
wallpaper.com/tech/openai-ha…
Hessel retweeted
The whole family is sick so thinking of passing the time by making some more of these sound design sketches.
Reply with a short animation and I'll try and throw something together for you! 🔊
Hessel retweeted
Of all the changes we made last year with the commencement of Brex 3.0, elevating design was the best.
@mattbango and his team can cook, and they've had a transformational effect to how we build – because it's always better to see and interact with pixels than a Google Doc.
Hessel retweeted
After months of hard work, I’ve just launched another Hotwire-powered app on the App Store! 🎉
It offers a complete course for mastering driving theory (🇳🇱) and scheduling lessons—all in one place. Everything you need to get your driver’s license! 🚗
Thanks again @dhh for helping us with Apple’s shenanigans ✌️
Finally for mobile 🫶
🌐 Introducing Visual Electric for mobile web. An image generator in your pocket.
Try it now at 👉 visualelectric.com
Just stumbled upon the new @height_app website. That hover animation on their media kit download section is super nice.
Hessel retweeted
Celebration time! 💐. This September marks 4 Yummygum anniversaries.
🫶 Thanks for sticking around!
🤣🤣
I got the new @figma UI in the middle of a demo meeting with my team and proceeded to nerd out super hard.
Hessel retweeted
We've just launched the website for Grids 2.0 — the job platform that helps designers find their dream job.
Check it out here → grids.bio/






















