No One Really

This account is a documentary, not a sermon. It’s my journey, not instructions for yours. My name is Craig. I’m 50, live in South Florida, born in Canada. “SCHD STAN” is a persona. It’s fun. I love $SCHD, but it’s not my only holding, and this isn’t a cult. I’m a long term investor focused on balance. I believe you can take something from every investing style dividends, growth, value and build your own approach. If you own both value and growth, you don’t have to chase performance when cycles shift. You’re already in it. That’s how I invest. My largest position is the S&P 500. I DCA into it every two weeks no matter what. $SCHD is number two. I also own individual stocks like $GOOGL, $AAPL, $META, $AMZN, $V along with ETFs like $SCHG, $FDVV, $CGDV, $DGRO, $SMH $VYMI. So why do I talk so much about $SCHD? Because I think it’s one of the most misunderstood ETFs out there. It’s not just about yield. It combines a strong starting yield, consistent dividend growth, and solid long term appreciation. To me, it helps balance out a portfolio that leans heavier toward growth and tech. Not instead of growth, alongside it. My goal is to steadily build my $SCHD position to $1M+ over time, creating a growing income stream for myself and my family for years to come. On this account I track my journey, share thoughts in real time, estimate SCHD’s quarterly dividends, and run my own version of the annual reconstitution to anticipate additions and removals. I also highlight dividend raises across holdings, report earnings for major holdings, post daily price updates, and share news on the fund and the companies it holds. All to better understand how it works and share that with anyone interested. Outside of investing, I enjoy running, watching football, movies, doing push-ups, and spending time with my family. I’m not here to tell you what to buy. Just showing how I do it. Step by step. Share by share. For the long run. Let’s chat. Tell me how you’re building your portfolio. Ask me anything about mine or $SCHD, how I think about it, how I’m building it. Thanks for stopping by to read this. 😎