Huddled Group PLC (@huddledgroup) header
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Huddled Group is an e-commerce retailer specialising in surplus goods and operating a portfolio of socially and environmentally responsible businesses

United Kingdom
Joined November 2023
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🎉 Big news! We're delighted to share that Huddled Group Plc has been ranked among the UK's fastest-growing businesses, placing #20 in the UK Fast Growth Index Top 200.
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Our mission is simple: to put the fun back into shopping and make live commerce mainstream across the UK.
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Thank you to our colleagues, partners, customers and investors for being part of our journey. We're incredibly proud of what we've achieved together and excited about what comes next.🚀 👀 Read more about it in our latest news release 👉 huddled.com/huddled-named-am… #LiveCommerce
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🚀From joint venture to full ownership We're delighted to announce plans to acquire AEWW Ltd, the team behind our hugely successful Whatnot partnership, and to welcome co-founders Jason and Regan McNeill to the Huddled family.
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🎉Regan will head up trading for the gadgets category across all our live commerce channels, helping drive expansion across Whatnot, TikTok, eBay and the Peeko website.
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🎉Putting the fun back into shopping is proving a winning formula.
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This week, Peeko Gadgets: ✅ Added 4,000 new followers ✅ Grew its community to 71,000 followers ✅ Increased sales by 31% week-on-week ✅ Retained its position as the #1 seller in Whatnot's Everyday Electronics category
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🚀 c.67,000 followers and 53,500 items sold to date
📈 Sales up 41% week‑on‑week
🤗 24% of customers returning to buy again within days
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The high‑energy, real‑time thrill of live shopping, combined with next‑day delivery, is attracting thousands of savvy shoppers to Peeko and redefining how the UK buys electronics. Read more 👉 huddled.com/peeko-gadgets-ta…
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🥇Peeko Gadgets Takes Top Spot on Whatnot! We’re thrilled to share that our live commerce channel, Peeko Gadgets has ranked No.1 in the Everyday Electronics category on Whatnot, holding the top spot for three weeks running.
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Peeko has officially crossed 30,000 Excellent Reviews on Trustpilot, reinforcing the value customers place on transparency, responsiveness, and great value & service.
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Unlike many retailers who leave Trustpilot profiles unclaimed, we actively listen, using customer insight to drive operational improvements, invest in automation, and build a live commerce model that’s already outperforming expectations.
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We’ve seen HUGE follower growth, RAPID repeat buying, and STANDOUT trust scores following our live shopping launch. With proprietary tech and expanded inventory now in play, we’re gearing up to dominate the UK live commerce market. 🚀
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