Kyle Hunt | Agency Operations Expert (@huntkyle) header
Kyle Hunt | Agency Operations Expert (@huntkyle) profile picture

7-Figure Agency Exit | 8-Figure Agency Advisor | Want to Scale Your Agency, Without Being The Bottleneck? Go Here: https://xitter.gq/t.co/MeOSr5zPgJ

South Florida, USA
Joined May 2009
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Stop asking Grok Bot what to work on. Drop this in and let it read what your other bots made, then send you one page before you open anything else Save it and steal it. It's ready to copy in Step 5 of the article:
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Kyle Hunt | Agency Operations Expert retweeted
You're tracking the wrong marketing KPIs... and then you're losing millions because of bad decisions. Here are the top 13 marketing KPIs every brand owner NEEDS to make good decisions (you probably don’t know number 7!):
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The one-afternoon Grok Bot setup for a one-person company: - give each bot one job and name it after the role, so you always know which one made what - write its charter like a new hire's first day: the job it owns, what done looks like and where it asks you first - open Settings, then Bot, and set sending, publishing, deleting and paying to Ask first - connect only the apps this month's jobs need, because every bot shares one computer and the same logins - if Teach a task is live on your account, record the job once (up to 10 minutes) and review the skill it drafts - run it by hand 3 times, then put it on a routine: every weekday at 7am, or the 1st of the month - add one bot that reads what the others made and sends you a single page each morning - review every draft yourself until 9 of the last 10 pass without revision, then drop to 50% Every prompt is in the article:
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There are two options for running a company alone in 2026: 1) hire a 4-person team that still needs you for every decision 2) give one Grok Bot one job, a charter and a schedule, then add the next bot once the first has earned it All 11 prompts are in the article. Your call.
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I put AI on every sales call I was on This is the first job to hand to Grok Bot: 5 post ideas and 3 sales fixes from every call, every weekday at 6pm The charter is bot 2 in the article:
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The most dangerous prompt you can give Grok Bot as a one-person company. Use it to hand a REAL job to a bot and keep every decision yours. Paste it into your first bot and fill in the brackets: Role: you are the [role name] for [business name]. We sell [what you sell] to [who buys it]. The one job you own: [the job, from first input to finished draft]. Leave everything else alone. Read these before every run: - [process doc: how I do this job, step by step] - [3 finished examples I was happy with] - [style guide and banned-words list] Apps you can use: [only the ones this job needs, e.g. Gmail, Google Drive, Sheets, Slack, Notion] When you run: [every weekday at 7am / every Monday at 9am / the 1st of each month] Done looks like: - Saved in [folder], named [client + date] - [length, sections, and the file that shows a good one] - A 3-line note on top: what you did, what you weren't sure about, what you need from me Ask me first before you: - send, post or publish anything - delete or move a file you didn't create - pay, refund or change a price - message a client, member or prospect If a fact is missing, mark it [?] and tell me. Never make up a number. The full setup for every bot is in the article:
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My 10 favorite Grok Bot jobs for a one-person company: 1. Auditor. It drafts every audit or proposal from your past ones and lists anything it couldn't check. 2. Call notes. Every weekday at 6pm it reads the day's sales calls and pulls 5 post ideas from each. 3. Sales coach. Same calls, 3 things to fix before your next one. 4. Writer. It drafts posts and emails from your style guide and banned-words list. 5. Check-ins. Every Monday at 9am, one draft per client: what moved, what's stuck, one question. 6. Month-end. On the 1st it sets revenue, margin and churn beside last month's. 7. Morning briefing. One bot reads what the others made and sends you one page at 7am. 8. Playbook writer. Give it 5 finished examples and 3 recordings of a job, and it writes the playbook. 9. Revision diagnostic. Run it once on your last 500 revision comments to get the top reasons, written as checks. 10. Scope check. It reads 90 days of time tracking and your contracts, then marks each client reprice, rescope or sunset. Anything a client will see stays a draft. You still press send. Every prompt is in the article:
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Tag your Grok Bot in the replies and tell it to read this article. Then ask it to write the charter for your first bot from Step 1. It takes about 10 minutes.
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Couple of underrated capacity hacks for agency owners... > Plan seats at 32.5 hours, not 40 > Price margins at 24 hours > Time every task per client for a week > Divide 32.5 by the average per client > That's your max clients per person > Capacity = clients served with excellence > Skip the "80% capacity" rule > Utilization shows who's busy, not who's good > Drop legacy clients on old offers > Batch meetings into a daily, weekly, monthly rhythm > Get 100% of inputs up front > Root-cause every revision > Map the process with the team > A hire still in ramp isn't capacity Simple, not easy.
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Spoke to a $1.4M creative agency owner who built AI into every stage of production. The one thing he was struggling with... his team was still misspelling client names. Like most agencies I work with, he found out AI is a multiplier. Before the workflows, his team made mediocre work slowly. After, they made it fast. He came to me sure the fix was more templates and more guardrails. And yet he was reviewing more output than ever. He was catching more errors than before, too. So here are the hard questions I'd ask before you build one more AI workflow: 1) Can your team do clean work with no tools at all? 2) Is "done right" written down, or only in your head? 3) Do the creator and the reviewer check the same list? 4) What have you written down for AI to read: process, transcripts, past work? 5) Who catches the 1-5% of AI output that's wrong? 6) Have you talked to your team about it yet? (save this for your next AI build)
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Patterns I noticed in agencies that get AI wrong: - They add services because AI made them "possible" - They go wider when the winners go deeper - They compete on tools, not outcomes - They ship AI copy with no human check - They let AI promise a client 80:1 ROAS - They kill an AI service out of anxiety - They feed it generic prompts, get average answers - They chase better prompts, not better data - They have no written process to feed it - They work faster and charge the same fee - They never reinvest the saved time - They expect it to fix broken ops
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How to cut your revision rate (6-month breakdown) Most agencies I work with run 50-100% client revision rates. And most owners never measure it. They hire around it instead. Here's what worked as COO at WKND, and with the agencies I've worked with since: 1. Track every revision for 90 days before you fix anything. When I did, the creative team caused about 20% of them. The briefs caused the rest. 2. Sort the causes. Most trace back to an incorrect brief, incomplete onboarding info and no client do's and don'ts list. 3. Write down who decides what. One client's two-column doc started with one question: "Who decides the hook direction?" 4. Test every brief with one question: can an editor finish without going to the strategist, the founder or the client? 5. Measure before and after. Ours went from 30-50% to under 10% over about six months. An hour of pre is worth 10 in post.
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Agency owners will finally land a great hire and immediately: 1. Hand them 10 accounts on day 8 2. Tell them to shadow the best person on the team 3. Explain the whole job in a 30-second walkthrough 4. Check in once a month Then wonder why they quit by week 8 The first 3 weeks, day by day, are in the article:
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