Growth is not a secret, a mystery, or a miracle. It is the result of hard work and true partnership. We know both and we're ready to help you excel and lead.
Joined June 2020
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20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games. Can it now change #ads the same way? buff.ly/3oeFVXv
For the 10th straight year, "Hey guys" is the most frequently used opener in YouTube videos. The others are here: buff.ly/3ohpj16
You know that age-old discussion whether blogs can be left on a subdomain or they definitely need to be in a subfolder? Well, according to our last interview guest, the common stance on this is wrong. Read why and discover some valuable #SEO advice here: buff.ly/3w8pZbQ
Do you believe your #startup is a family? You might want to reconsider this and that's a great explanation why. "A sports team" is a much better analogy: buff.ly/3eMDKre
There's so much advice when it comes to #SEO it's hard to follow. But @dan_shure gave us a bit of a contrarian view on a lot of the "crucial" elements we hear about. Read up to see why E-A-T and YMYL are overrated and why you should care about TF-IDF: buff.ly/3bohbqu
#SEO is one of the #growth fields riddled with the most misconceptions and knowledge gaps. But our latest interview guest @dan_shure doesn't base his recommendations on esoterics – he grounds them in experience: buff.ly/3eLalgT
9 journalism tactics that work for #SEO #content writing. You might've heard about some of them – the inverted pyramid, the 5Ws, and so on. But it pays to remind yourself the finer points: buff.ly/33VqpXn
The one thing you can't really do without as a #content marketer is a #calendar. This piece will tell you why you probably need one, too – and will then help you make one: buff.ly/3w6FL7m
If you understand how perception and interpretation work, you can easily improve the design of your landing pages in a way that increases conversions. Here are some great examples from @Unbounce that will give you great ideas: buff.ly/3tLXfUW
"People substitute good behaviour and practices with talking about good behaviour.” An interesting piece about behavior patterns using the most talked-about recent fallout in the tech world: buff.ly/3wb3CTv
If you blindly follow #SEO recommendations and expect predictably good results, you'll definitely want to read this. Here's a great example that your own tests and results are way better: buff.ly/3hpgYXX
Marketing channels are not created equal – but that doesn't necessarily mean some are worse than others. Rand Fishkin does an amazing job at explaining the differences in a very clear graphic way: buff.ly/3e21Spj
Top of the funnel content doesn't convert... but it actually does! This piece will convince you that the ROI of ToF content is there – as long as we're focused enough to see it: buff.ly/32VCJGu
Customer Acquisition Cost is definitely one of the most important #startup #growth metrics. Optimizing it comes to strengthening performance efforts through content that works for SEO and brand building. This piece from Ahrefs covers the basics: buff.ly/3gLkmvR
The middle ground between sales, product, and marketing is tricky. Here are some great examples from Notion and Dropbox about go-to-market strategies and sales: buff.ly/3u2iCCg
Talk to your audience directly, generate curiosity, and clearly define the benefits in your CTA. @GrowthHackers posted some great advice on ad design and targeting.
It's nothing revolutionary but some good practices we see getting forgotten over and over buff.ly/3aO8bKV
Here's a great short essay from Brian Balfour about #systems thinking. Do you know what your product system looks like? buff.ly/2QwSOjn
Hypergrowth retweeted
Takeaways from BSC's growth:
1) BSC is next-gen centralized finance
2) BSC helps standardize the evm
3) BSC isn't a threat to eth. Both are open-access. But, BSC is centralized and not credibly neutral
4) Demand for DeFi is highly elastic, eg. 50x lower fees, 500x more demand
Half of email marketers say their strategy changed due to the pandemic. 40% see an increase in open rates and there's a comparable increase in click rates, too. Some trends include simplified designs, making emails sound more human. Read more: buff.ly/32wuobQ
