Kervin

Stop winging it. Make a plan.

Evolution.

The logo is the last thing you design.

A first name can be a last name if it’s plural. Adams Daniels Edwards Michaels Williams Walters Stevens

She said she wanted her brand to feel like a sanctuary.

The most prominent thing in your marketing should be the stuff that makes you different. Your message should speak to this, and your brand identity should point to it.

A lot of things I read lately sounds slightly awesome but mostly like BS. It’s all GPT prose.

The only books I want on my shelves are the ones I reread.

It can look like whatever I want. This is what I remind myself as I sketch this thing that's never existed. Before you ever see it, I poke it and prod it until it starts looking like something that can live in the world we're creating for your brand.

It’s 2043, and they’re still telling us “Guys, click like and subscribe, it really helps the channel out.”

Any work I was ever proud of came from a shittier version of itself. The sketch, the note, the scribbled idea. That’s how they all started. I think the trick is to get as many shitty versions out as quickly as possible. Iterate and refine.

I refuse to click because I can tell you want me to click. The gratuitous imagery. The too-outrageous-to-be-true headline. The dumbfounded expression on your face. If I click on this, I’m rewarding your behavior. Also, I don’t like being told what to do.

Oh, so what you’re saying is that the thing I hate doesn’t suck, it’s just that I’m not the demographic for it.

Sorry I’m late. I wasn’t supposed to be here.

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I’m an involuntary collector of amazing people. I befriend them against my will. We just click.

It's a wild world out there. Gotta be more discerning with your focus, baby. Look how quickly I got you thinking about what toe jam smells like. It’s that easy. Stay woke.

Designing a visual identity for client in holistic health. Three possible directions, and a glimpse of what the industry looks like.

Back in my day, every horrible client had a nephew who could do it for $30. Today, that nephew is AI.