ianschaefer

My take on the leaked docs. We don’t know if this is for production or for testing. My guess is it’s mostly for testing potential changes. We don’t know what’s used for web or for other verticals. Some things might only be used for a Google home or news etc. We don’t know what’s an input to a ML algo and what’s used to train against. My guess is clicks aren’t a direct input but used to train a model how to predict clickability. (Outside of trending boosts) I’m also guessing that some of these fields only apply to training data sets and not all sites. Am I saying Google didn’t lie? Not at all. But let’s examine this leak objectionably and not with any preconceived bias.

Ok, let's get this party started! A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong. Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart. ipullrank.com/google-algo-le… ✌🏾

The age of winter is over. The time of recruiting SEOs has begun.

Google working on fixing a bug where some searchers are seeing five search ads in the Google search results seroundtable.com/google-ads-… via @ShalomGood and @adsliaison

We are releasing a whole-brain connectome of the fruit fly, including ~130k annotated neurons and tens of millions of typed synapses! Explore the connectome: codex.flywire.ai/ Reconstruction paper: biorxiv.org/content/10.1101/… Annotation paper: biorxiv.org/content/10.1101/… 1/6

I think that if Google were a challenger, not the incumbent, they would have huge difficulties introducing GA4 as a viable analytics platform to the market.

The information SEOs have been waiting for. And yep, Google's AI results currently don't provide sources/footnotes like the other search engines do. But this is an experimental period and Google says they still want to keep sending more traffic to websites 🤷‍♂️

You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked. The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm [🧵THREAD]

Sure. I'll retype your bio from the screenshot you sent. And I'll make the edits you suggested. No problem.

Any of my friends: *asks me to look anything up on Google* Me, 30 seconds later: *stuck in 5 SEO rabbit holes, using weird search operators, inspecting all the elements, emailing companies about their egregious SEO issues, not at all accomplishing the thing my friend asked for*