storyteller, provocateur, creative director & tango dancer. Founder of @moonshot_us
San Francisco, CA
Joined April 2009
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- Following352
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Lauren Anderson retweeted
ICYMI: Earlier this year, Exowatt closed our seed funding round of $20 million! Backed by Sam Altman, we're committed to developing the next generation of solar power module systems. wsj.com/tech/ai/sam-altman-i…
Lauren Anderson retweeted
Key transformations that have reshaped how businesses need to approach branding in an increasingly noisy, fast-paced world where remaining relevant is essential.
moonshot.us/journal/giant-le…
Lauren Anderson retweeted
Whether we had our noses in books, pods in our ears, or eyes glued to the screen, here is a roundup of some of the best content we consumed last year. moonshot.us/journal/the-best…
Lauren Anderson retweeted
When you're lacking motivation, remind yourself: discipline now, freedom later. The labor will pass, and the rewards will last.
Lauren Anderson retweeted
Writing a website? It takes more than great copy. It involves strategy, design, and little tricks to ensure your message lands and resonates.
Here's 7 steps to getting your story right: moonshot.us/journal/7-steps-…
Lauren Anderson retweeted
What makes a brand stand out? Is it the logo, the tagline, the offering? In reality, it’s a mix of factors backed by intentionality and consistency. Here are what we consider 7 inviolable, first principles of branding:
moonshot.us/journal/7-first-…
Lauren Anderson retweeted
We've all seen brands be applauded & punished for speaking out on social/cultural issues. These days its a damned if you do, damned if you don't and good luck finding consensus. @TheHustle What's your brand's take?
thehustle.co/consumers-don-t…
Lauren Anderson retweeted
The BS radar for traditional advertising is at all time high with consumers. So what's one way to pierce the noise? Authentic #lifestylephotography. This post is all about what it is, why it's so important, and tips on getting it right.
moonshot.us/journal/the-secr…
Lauren Anderson retweeted
Identifying what you believe in and finding clients who align with your values is the best way to ensure long-term success. Learn how Moonshot applies the "Maslow hierarchy" to keep our internal teams aligned and seek partners who share our values. bit.ly/3FajtI9.
Lauren Anderson retweeted
To all companies, from startups to the biggest players: brand guidelines done right build a consistent compass for the legend you seek to create. Check out our new post on why you need a brand "bible"
moonshot.us/journal/why-your…
Lauren Anderson retweeted
Drop it like it's hot! We’re excited to announce today that after a decade in the biz, we’ve rebranded and reaffirmed our creative mission. Check out our new site at moonshot.us, drop us a line, or DM us if you want some sweet sticker swag.
#brand #design #innovation
Lauren Anderson retweeted
Conservatives always talk about how government should run like a business.
If a CEO went to Cancun and skipped the big board meeting with the company about to go under, they'd be fired.
When a senator does this, they just say "fake news" and continue their 6-year term.
Lauren Anderson retweeted
One last thing I can’t shake, had capable foreign actors been embedded with the terrorists, they could have killed half of Congress, held hostages for ransom/prisoner release and stolen countless hard drives etc. We were so damn vulnerable and so lucky it wasn’t even worse.
Lauren Anderson retweeted
I wrote this from my soul to my son and yours. From my upcoming book Letters To The Sons Of Society! Please read, comment and share. @penguinrandom link.medium.com/6ftaykAV96 #writingmywrongs
Lauren Anderson retweeted
We're proud to partner with our friend @ShakaSenghor on the launch of his website @RedeemedSole___, which features the voices of vulnerable people affected by mass incarceration. Read the stories here: redeemedsole.com/
Lauren Anderson retweeted
Tune in to @AppleTVPlus for my interview with @Oprah We discuss what I learned in prison that can you help you survive quarantine tv.apple.com/us/episode/shak… #writingmywrongs
Lauren Anderson retweeted
Keep your mind, business and brand strong in crisis! Our new edition of Signals from Beyond is curated and published. Exploring crisis comms, exciting new meditation app (w/ 75% off code) & some laughs to round it out.
bit.ly/SgnlsBynd
Lauren Anderson retweeted
“We’re all in this bizarre predicament together.” And it affects almost every aspect of our lives. Together with @moonshot_us, we pulled from our shared expertise to create a resource to help you navigate #communications during these trying times: bit.ly/2wypzT9 #PR
Lauren Anderson retweeted
Too late, De Blasio. You need to be one step ahead, not three steps behind.
We need to “overreact” to fight the virus, this doesn’t look like that @trishankkarthik @normonics @yaneerbaryam
