Lisa Ostrikoff (@imlisao) header
Lisa Ostrikoff (@imlisao) profile picture

Signal comes first. | Media Execution Engine™ | Video, Ads + Distribution. Multi-brand media systems / networks @BizBOXTV. Former Broadcast TV Journalist.

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Joined February 2009
Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)Photo by Lisa Ostrikoff (@imlisao)
Someone has to notice the pattern before it becomes obvious.
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▪️// MEDIA IS NO LONGER JUST A MARKETING FUNCTION. IT IS BECOMING A CORE BUSINESS FUNCTION. In many organizations, Media is still treated as a collection of disconnected Marketing tasks. That model is becoming obsolete. bizboxtv.com/signal/media-is…
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Lisa Ostrikoff retweeted
It’s almost incomprehensible how wide the distance is between someone who’s working at the frontier with AI and basically everyone else right now. The crazy thing is these lines are not converging, but only growing farther apart. If the curve of AI progress had leveled off, it would certainly have given most people and companies time to catch up or implement their workflows in a standardized way. The technology would have neutralized competitive advantage because everyone would be using it the same way. But what’s happened is the opposite. The curve of AI progress is basically going vertical right now, which means if you had codified your processes 3-6 months ago you’re likely already behind again. Now imagine most companies that kicked into gear a year ago and thought that they were done. Even further behind now. I’ve never seen a technology in my life and career that improves at this rate, which consequently means you need to upgrade your expectations at a similar rate. Our brains weren’t wired for this, and our organizational change management processes certainly weren’t either. With any form of recursive self improvement, things just get wilder. It’s a time when you will need to be constantly reevaluating the things that didn’t work just a couple months ago to see if they now can be solved. AI native companies certainly have a strong advantage due to this right now, so now it comes down to can the bigger companies keep up. Wild times.
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Normal is just a belief with enough participants.
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▪️// AI SEARCH IS ABOUT TO MAKE BRAND JOURNALISM™ MORE VALUABLE THAN EVER. The next era of search will reward businesses that have something worth saying. Stop thinking like an advertiser. Start thinking like a media company. bizboxtv.com/signal/brand-jo…
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Predictability is the unintended consequence of unconscious behaviour.
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People will run their lives without a plan and their businesses without a strategy or system, then act personally betrayed by the results.
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▪️// EVERY POST YOU MAKE IS EITHER BUILDING REVENUE… OR KILLING IT. Businesses have become too comfortable measuring content by how much they produce v. what that content actually does. bizboxtv.com/signal/every-po…
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▪️// MOST BRANDS ARE RESPONDING TO MORE NOISE BY CREATING MORE NOISE. More posts. More platforms. More content. Less distinction. The future is not about being everywhere. It is about being impossible to confuse with everyone else. Read more ↓ bizboxtv.com/signal/most-bra…
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The price of seeing clearly is losing the ability to pretend you do not.
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🎥// More content definitely does not automatically create more growth. More data does not automatically create better decisions. The system connecting it all is where the leverage lives. BizBOXTV | The Media System - Since 2009
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▪️// EVERYONE IS MAKING MORE CONTENT. VERY FEW ARE BUILDING ANYTHING WITH IT. Without a system behind it, content becomes an endless cycle of create, post + disappear. Content creates attention. Systems turn attention into an asset. Read more ↓ bizboxtv.com/signal/content-…
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Lisa Ostrikoff retweeted
Your attention writes the first draft of your reality.
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Lisa Ostrikoff retweeted
The era of inherited relevance is expiring. What comes next must be earned.
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Lisa Ostrikoff retweeted
AI disclosure is about to change the economics of “cheap content.”
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Lisa Ostrikoff retweeted
Speed-to-execution is about to become the only thing that matters.
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