
Signal comes first. | Media Execution Engine™ | Video, Ads + Distribution. Multi-brand media systems / networks @BizBOXTV. Former Broadcast TV Journalist.
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Joined February 2009
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▪️// MEDIA IS NO LONGER JUST A MARKETING FUNCTION. IT IS BECOMING A CORE BUSINESS FUNCTION.
In many organizations, Media is still treated as a collection of disconnected Marketing tasks.
That model is becoming obsolete.
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Lisa Ostrikoff retweeted
It’s almost incomprehensible how wide the distance is between someone who’s working at the frontier with AI and basically everyone else right now.
The crazy thing is these lines are not converging, but only growing farther apart. If the curve of AI progress had leveled off, it would certainly have given most people and companies time to catch up or implement their workflows in a standardized way. The technology would have neutralized competitive advantage because everyone would be using it the same way.
But what’s happened is the opposite. The curve of AI progress is basically going vertical right now, which means if you had codified your processes 3-6 months ago you’re likely already behind again. Now imagine most companies that kicked into gear a year ago and thought that they were done. Even further behind now.
I’ve never seen a technology in my life and career that improves at this rate, which consequently means you need to upgrade your expectations at a similar rate. Our brains weren’t wired for this, and our organizational change management processes certainly weren’t either.
With any form of recursive self improvement, things just get wilder. It’s a time when you will need to be constantly reevaluating the things that didn’t work just a couple months ago to see if they now can be solved. AI native companies certainly have a strong advantage due to this right now, so now it comes down to can the bigger companies keep up. Wild times.
▪️// AI SEARCH IS ABOUT TO MAKE BRAND JOURNALISM™ MORE VALUABLE THAN EVER.
The next era of search will reward businesses that have something worth saying.
Stop thinking like an advertiser.
Start thinking like a media company.
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▪️// SEO IS NO LONGER THE WHOLE SEARCH GAME.
The brands of the future will not just compete for attention.
They will compete to become 'sources'.
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▪️// SEARCH IS NO LONGER JUST TEXT.
I have watched search evolve from keywords + blue links into something far more complex.
Now we are entering another shift.
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People will run their lives without a plan and their businesses without a strategy or system, then act personally betrayed by the results.
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▪️// EVERY POST YOU MAKE IS EITHER BUILDING REVENUE… OR KILLING IT.
Businesses have become too comfortable measuring content by how much they produce v. what that content actually does.
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▪️// THE BIGGEST RISK IS NOT THAT YOUR COMPETITOR IS BETTER.
It is that your customer sees them, connects with them + remembers them before they ever encounter you.
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▪️// MOST BRANDS ARE RESPONDING TO MORE NOISE BY CREATING MORE NOISE.
More posts.
More platforms.
More content.
Less distinction.
The future is not about being everywhere.
It is about being impossible to confuse with everyone else.
Read more ↓
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🎥// More content definitely does not automatically create more growth.
More data does not automatically create better decisions.
The system connecting it all is where the leverage lives.
BizBOXTV | The Media System - Since 2009
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▪️// THE MARKETING DEPARTMENT IS QUIETLY BEING REBUILT.
The traditional marketing department is evolving into something much bigger:
A Media Operation.
Read more ↓
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▪️// EVERYONE IS MAKING MORE CONTENT. VERY FEW ARE BUILDING ANYTHING WITH IT.
Without a system behind it, content becomes an endless cycle of create, post + disappear.
Content creates attention.
Systems turn attention into an asset.
Read more ↓
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