Pairaw

i helped @alexlandings blow up his twitter: - $300,000 collected - 3M views generated - $1,000,000 in pipeline we did this 100% organically with a banger twitter content funnel a technical post on exactly what we did (steal this):

You should never, EVER "build in public." Building in public is a great way to get an audience that likes you and never buys anything People cheer for the journey, like your milestone posts, maybe tell you they're rooting for you. Most of them were never going to be customers This is how goons on tech twitter end up They have 10k, 50k, 100k+ followers but are maing a MAX of $1k/mo Imagine having 10,000 people waiting on every single word you publish, and NONE of them are at all interested in buying from you Because they grew their content by trendhopping and being a relatable "creator" What I'd do instead is talk about what you sell, out loud, all the time - How clients came - What you did, what happened - How the process works - Who it's for and who it isn't for - What it costs them to wait It feels uncomfortable at first b/c it feels like selling. It is selling. The difference is the people reading it are the ones who might actually pay you You can still share the journey. Just make sure the journey has your offer in it Attached are 2 week stats for a client DM if you want similar results

Here's how to find a week of viral post ideas in 20 minutes using Grok Grok can search X live and almost nobody is using it for content research 1. Ask Grok to pull the top performing posts from the last 30 days on [your topic], only from accounts under 50k followers 2. Tell it to point out the ones that did a lot better than that account usually does. Big accounts get likes on everything so they don't tell you much. When a small account pops off, it's usually b/c the idea is good 3. Get it to break down each post: the hook, the format, the main point, and what people are fighting about in the replies 4. Drop all of it into Claude along w/ your own material. Notes from sales calls, client results, takes you have that nobody else in your niche is saying 5. Ask Claude to pair the ideas that are already working w/ the stuff only you can talk about This is where I have to warn you that not everything's gonna come out perfect, and U need a hyper specific few prompts for claude to optimize the content DM me if you want that 6. Turn that into 10 posts and spread them across the week 7. Whatever does better than your usual numbers gets added back to the list next month The timeline already shows you what people want to read. You're just giving them your take on it Other people did all the testing and you get the results for free lol

A lot of our clients' best tweets started out as answers to a random question we sent them I've proven to myself time and time again that the best tweets come from the best ideas. Great writing can't save a boring idea Once I realized that, I decided it was time to systemize it. I wanted a way for clients to predictably give us great ideas that we could predictably turn into viral content So we built it into our own software 1. Every now and then, it sends the client a question by email or Slack. Stuff like "What did a customer complain about this week?" or "What's something everyone in your industry gets wrong?" 2. They reply right there, in whatever they're already using. A few sentences, a voice note, a screenshot, whatever's easiest 3. The answer gets saved straight to their account as material for us to write from 4. We pick out the best lines and turn them into posts, keeping the wording as close to what they said as we can 5. The client looks over the draft and approves it before anything goes live Most founders freeze up when you ask them to write a post. Ask them a real question when they're not expecting it and you get their honest answer That's where the good stuff comes from It takes them a couple of minutes whenever a question shows up And every minute they spend giving their ideas or stories That's one viral tweet getting scheduled

The worst thing that can happen after your first viral post is you try to copy it every day One format works, so you do it again. And again. A month later it's 80% of your content and your reach is slowly dying and you can't figure out why You need a mix. I think about it in 4 buckets: > Reach posts: broad enough to get you in front of new people > Trust posts: your opinions, stories and lessons. The stuff that makes people like YOU > Hand raiser posts: things that make the right people reply, DM or check your profile > Closing posts: case studies, proof, answers to objections Each one does something different. A reach post can get 200k views and nobody buys. A trust post can get 20k views and 3 people book a call So I'd lean on whichever one your account is missing: Nobody knows you -> more reach People know you but don't trust you yet -> more trust They trust you but nobody's reaching out -> more hand raisers People reach out but don't buy -> more closing posts

The best leads you'll ever get on X are the people already engaging w/ you Here's the simple version of how I'd turn them into conversations: 1. Post something specific to one problem your buyer has 2. Reply to every person who engages within a couple of hours 3. DM the ones who look like buyers. No pitch, just something useful related to the post 4. A day later, ask one question about their situation 5. If they answer, you're now in a real conversation w/ someone who raised their hand Once you do this a few times, cold outreach starts feeling like way harder work for worse results They're the same kind of people you'd cold DM anyway. These ones just showed up first

Easiest views on X right now: When a big AI model drops, post a real use case for your specific buyer within a few hours Everyone's already paying attention and looking for how to use it This was from three posts:

If I was starting a company's X content from scratch I'd turn their whole sales process into posts Think about everything someone needs to believe before they'll pay you: 1. That the problem is real Show what happens to businesses that ignore it. Real numbers if you have them 2. That your way works Explain how you actually do it and why you make the decisions you make. Give away enough that people understand why you get results 3. That you've done it before Client results. Where they started, what was broken, what you changed and what happened 4. That they should trust you specifically What you're learning running the company. Mistakes, experiments, opinions. Nobody can copy what happened inside your business last week 5. That their objections are handled Go through your last 50 sales calls and write down every objection. Each one is a post 6. That they know what happens after they pay Walk through your onboarding and what the first few weeks look like. A lot of hesitation on calls is just people not knowing what comes next Post through all of this for a few months and your calls start feeling like formalities

Ranking EVERY type of X post from best to worst: Top: - Shortform giveaways with RT CTA - Loom or video breakdowns with a crazy hook - Tutorial longform content tied to primal desires Great: - Stories from running a business w/ a lesson in them - Breakdowns of what big companies are doing - Reacting to news in your industry - Selfies (works best w big follower counts) Fine: - Engagement bait - General how-to posts - Memes about your niche - Travel content (same with selfies) Skip: - Motivational quotes - "5 tips" posts anyone could've written - Threads summarizing a book (twitter moved on from this months ago) Never: - Posts that are obviously ChatGPT - One liners What would you add or remove?

Most companies put all their content on the CEO's account and leave everyone else on the team silent If 5 people at your company know different things, that's 5 different audiences you could be reaching This is how I'd set it up: 1. Give each person a buyer CEO -> founders and execs Head of sales -> growth teams Customer success -> the people actually using the product 2. Let each person own 2-3 topics Your head of tech posting sales tips b/c they get likes doesn't help anyone. Their posts should come from what they deal with every week. Decisions they made, problems they're fixing, what customers ask them 3. Keep one shared pool of ideas Sales calls, customer chats, team meetings and company numbers all go into one place. Then each idea goes to whoever has the most credibility to talk about it 4. Take one idea and give it to a few people The CEO talks about why it matters for the business. Sales talks about what it does to the pipeline. Tech explains how it works. Same idea, completely different posts 5. Have the accounts back each other up When one person posts, the others jump into the replies w/ their own take. Over time all those audiences start overlapping around the company 6. Judge it as a team Don't get stuck on who has the most followers. Look at how many of your buyers the whole team is reaching together We run 12 accounts at one company right now and this is basically the setup

Bangladeshi scammer decided to send me an email 😂 .@finnbuilt You are a 20 something year old scammer trying to hop on an AI trend from a 3rd world country. Stop trying to impersonate Marc Lou and lie to people with your shitty AI persona and tweets. Delete your account.

This bangladeshi guy got 1k followers in 5 days by lying to his audience It's legit never been this easy on tech twitter All he did was: - Make up a face - Come up with a BS story - Lie to people about what you're building - Use AI images and tweets to make all of it look real You'd be surprised how often this happens in bigger niches, with tens of thousands of followers...

Before anyone spends money on Twitter i'd want to know if their offer has ever sold without it Ads, outbound, referrals, doesn't matter. If it's sold before, Twitter can make it sell faster. If it's never sold, posting about it isn't going to change that We turn people down over this pretty often

Losing someone close to you teaches you so much more than anything you will ever experience in business

for one client i flew out to New York before we started writing for him he runs an 8-figure ecom brand and wanted his actual knowledge in every post and you can't really get that from a zoom call. so i spent time w/ him in person and asked a ton of questions 6 weeks after we started posting he had a new consulting offer doing $35k/mo this is how real marketing is

across the accounts we run we're doing close 1.3M views per month 12 months ago i was homeless twitter is an odd place to build a business

A lot of people don't know this but i used to be a designer Shoutout jack butcher I love making designs But on twitter, raw screenshots do way better than sexy visuals I think it's b/c everyone has spent their whole life learning to ignore ads, and a clean graphic looks like an ad. A messy screenshot w/ the browser tabs still showing looks like proof We tell every client to just screenshot the thing and post it No need to make it pretty

New community canvas on the website! - Promote your offer - Leave your art there - Do whatever idgaf Put something in before higgsfield spams it and I make it paid

if you dm me asking to do a rev share deal, it's 99% going to be a no. even if it was some crazy shit, my team would never allow me we only do rev share when 3 things are true: 1. we already know the person or have worked w/ them for a while 2. the offer already makes money on its own. Twitter just amplifies it 3. we have proper tracking set up so we can see exactly where every dollar came from. Trakyo, Callix, or my assistant going through the finances directly if any of those are missing, we'll do it on a regular project basis fee

Company accounts are pretty much useless on Twitter unless you're a huge brand Nobody wants to follow a logo #1 method is to get crazy virality to personal accounts and funnel it to the company

earlier this year we took a stake in one of our clients' offers and ran the account ourselves it's done $300k so far i want to do a lot more deals like this