Jared Graf (@jaredgraf) header
Jared Graf (@jaredgraf) profile picture

Brand builder, marketing leader, growth consultant | Building at Early Works | Previously @ Hipcamp, Ursa Major, Wild One, Founders Factory, Resident and more

Brooklyn, NY
Joined September 2009
Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)Photo by Jared Graf (@jaredgraf)
Replying to @0xgaut
December 2025
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This should be a full page ad in NY Times or WSJ
You have no experience. You’ve never started a company. You’ve never had a full time job. Nike is going to kill you. You’re a kid. You don’t have technical skills. You shouldn’t build hardware. Apple is going to kill you. You can’t build hardware. You can’t measure heart rate non-invasively. Athletes don’t care about recovery. Under Armour is going to kill you. It won’t be accurate. You don’t listen. You’re an ineffective leader. You can’t recruit great talent. You’re going to have to pay every athlete. You can’t measure sleep non-invasively. It’s too expensive to research. Athletes are a small market. The product costs too much to make. The product costs too much to sell. Your valuation is too high. Consumers aren’t going to want it. Hardware is too hard. You should measure steps. Fitbit is going to kill you. You can’t build a marketing engine. You can’t raise enough money. You need a real CEO. Google is going to kill you. You can’t be a subscription. You can’t build a brand. You can’t do consumer in Boston. Your valuation is too high. You shouldn’t make accessories. You shouldn’t make apparel. Lululemon is going to kill you. You can’t predict Covid. Stay in your niche. You are going to run out of money. You can’t build a health platform. Amazon is going to kill you. You can’t measure blood pressure. You can’t get medical approvals. The market is too small. You don’t understand AI. The market is too competitive. It won’t work internationally. The supply chain is too complicated. You can’t build an AI. You can’t raise enough money. It’s too competitive. Healthcare isn’t going to want it. … Just keep going ✌️
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Jared Graf retweeted
仕事中にインスタとか見たら怒ってくる(らしい)可愛いタスク管理くん「KIKI」をmacに入れてみた。 とってもかわいい
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What is this? A sandwich for ants?? @CanyonGFree clothespin for scale
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Feel this
My problem is that I want to stay up late AND wake up early.
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Is this the next Better Brand @iiiitsandrea ?
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Remember just like sourdough a good marriage needs patience, the right environment to rise to the occasion and regular feeding
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technically a HENRY but feel a lot like a HENRÉ tbh
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Thinking of starting a new mostly online parenting community - tips, tricks, events, etc - what name do we like better? 1. Let There Be Parents 2. Young Once
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Question Re: Meta CAPI and Pixel event deduplication: When a Meta pixel browser event is duplicated by a CAPI server event, are the event properties merged, or is the the second event data just thrown out? @TaylorHoliday @andrewfoxwell any ideas?
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chatgpt says merged, but anyone able to fact check?
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Toddler brain’s priority list of things to remember: 1. Details of every single toy they’ve ever seen or heard about 2. Snack promises you made weeks ago 3. That time your wife backed the car into a tree and broke a taillight 4-10. Doesn’t matter
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Nothing says let's make a meaningful, long-term professional connection like throwing someone into an aggressive every-other-day drip campaign after an informal intro call
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As the pandemic ushered in a new torrent of digital trends, eComm 3.0 has arrived in all its glory. To make sense of it all, I looked at 1,111 DTC brands with the uber-talented @kaleighf and we put together this new report on the state of DTC this year. semisupervised.com/2021-stat…
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Thought we all agreed to stop “looking for a rockstar [insert job title]” in all recruiting comms way back in the aughts, no? Did our contract expire?
I wrote a 55 page book on how to win at DTC marketing and it costs less than a button-down from Uniqlo 🤑 Everything I've learned from 12 years of selling online distilled into 4 lessons: Foundations, Storytelling, Content and Testing. Download here: payhip.com/b/Hn9N
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Same goes for analysis - if no one in your company knows about and understands your insights, it isn’t helpful
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Facebook reminded me this was 9 years ago today (FB still works as a timer, btw). Regis and Kelly wearing @Betabrand Caperons. I think I peaked early professionally.
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Note: To avoid bias I didn’t consider brands I’ve worked for 😁