Changing lives through storytelling. Founder of Spark Collective - Sparking impact through digital marketing.

Chicago, IL
Joined July 2007
“I can’t always rely on my desires, but I treat them like the Messiah.” - @BeautifulEulogy
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We're celebrating some more exciting work at Spark Collective with an amazing organization here in Chicago! Here's what happened... 🧵 #nonprofit #digitalmarketing
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Supported the fundraising of digitally attributed donations for a total of $23,539, making up 37% of the overall year-end goal.
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Contributed to accomplishing the goal of fundraising $63,080, exceeding the campaign goal of $40,000—funding the growing impact of the organization for the upcoming year! To find out how we accomplished all of this, click here: sparkcollective.net/case-stu…
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Here are three steps that have helped me advocate for more digital marketing budget in nonprofits and mobilize that budget to grow organizational impact: 1️⃣ Analyzing data. 2️⃣ Telling a true story with the data. 3️⃣ Reframing expenses as investments. #nonprofit
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2. Do I understand the digital marketing data well enough to make decisions based on it?
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3. Do I know how to mobilize data to build a case for more digital marketing resources? What does the budget planning process look like for digital marketing in your organization?
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We're nearing Spark Collective's 1-year birthday! (More on that soon) We've spent the last year working with some amazing organizations—creating growth! I'm excited to share one of those experiences with you today in a new case study: sparkcollective.net/case-stu… #nonprofit
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When was the last time you looked at your organization's digital marketing data? If your answer to that question isn't at least "monthly" then you're most likely making uninformed decisions about your marketing.
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Data should be the foundation of your decisions in digital marketing, not your feelings or perceptions. Agree or disagree?
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Do you work in a nonprofit or a business?
50%Nonprofit
50%Business
14 votes • Final results
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JAKE. BROWNING. 🔥 #Bengals
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A new year's resolution thought: Instead of waiting until January to start your new year's resolution, why not do something small this week to get started & take a step towards it? If it's exercising more, why not get that gym membership today and go to the gym once next week?
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This one made me smile today…
For every 10 likes this gets, I will ask ChatGPT to make this goose a little sillier.
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😭😭😭
Bengals QB Joe Burrow is out for the season with a torn ligament in his wrist.
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Some of you have been following me for a long time. Previously this was the place where I posted most of my marketing learnings. I may still post here on X sometimes, but most of my current marketing tips now live on LinkedIn. Go follow me there: linkedin.com/in/joshburns-sp…
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