Chief Marketing & Growth Officer, Team Leader & Corporate Strategist | Entrepreneur & SMB champion | Passionate about education technology & future of work.
Silicon Valley, CA
Joined May 2009
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- Following429
- Followers185
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Jennifer Apy retweeted
Torey Carter-Conneen, #CEO of ASLA, tapped Tom McCrary's expertise to craft a compelling vision and strategic plan, and having a personalized approach made all the difference!
Consider how a #FractionalCMO could bring fresh perspectives and proven strategies to your team.
Jennifer Apy retweeted
What can be learned from celebrating a 100th birthday in your 70s, and how does it relate to business goal-setting?
At Chief Outsiders we embrace the principle of "Begin with the end in mind," to help #CEOs define success and achieve it.
Here's how 👇 bit.ly/4eJRAr3
Jennifer Apy retweeted
Predictable revenue growth hinges on a balanced #sales process and alignment between sales and #marketing.
✔️ Align teams for unified strategy
✔️ Implement consistent sales methodology
✔️ Equip your team with the right tools
A #FractionalCSO can help 👇 bit.ly/3XKNbME
Jennifer Apy retweeted
🔒 CEOs, is your #cybersecurity ready for #AI threats? AI-powered attacks like sophisticated phishing are on the rise.
Solution: Invest in advanced AI defense systems & train your staff to recognize these threats. Stay ahead with Sajal Sahay 👉 bit.ly/3TrM4zG
Jennifer Apy retweeted
Your go-to-market approach will help you gain/maintain your share of the market, but winning the “checkboxes” isn’t enough to stave off the macro forces reshaping and disfiguring the landscape you’re selling into: chiefoutsiders.com/blog/ceo-… #marketingstrategy @ChiefOutsiders
Jennifer Apy retweeted
Looking for some summer reading... 📚 @Timothy_Hughes has a few ideas
10 books to sharpen your leadership skills over the next quarter by @Timothy_Hughes buff.ly/4bwJ24z @DLAignite #socialselling #digitalselling #leadership #sales #marketing #strategy #books #booksworthreading #reading #booktwt
Jennifer Apy retweeted
66% of #CEOs are dissatisfied/ambivalent with their organization’s progress on #AI.
Our free AI Maturity Assessment addresses top concerns & provides you with actionable, personalized insights to take the first step forward.
—with @EdValdez8888 via bit.ly/4bgR9SI
Jennifer Apy retweeted
Celebrate #SmallBusinessWeek by honing your #marketing game!
Learn how to dodge the pitfalls of random acts of marketing with 5 essential strategies 👇 bit.ly/43wQcTI
Jennifer Apy retweeted
Facing #marketing and organizational roadblocks? ASLA CEO, Torey Carter-Conneen, shares how partnering with #FractionalCMO Tom McCrary led to a holistic 2030 vision, strategic planning, and operational alignment.
Read here: bit.ly/4alQnDi
Jennifer Apy retweeted
As LeadsCon approaches, I'm gearing up to join the Billion Dollar Buyer’s Club and share invaluable insights.
Reserve your spot now and let's connect! i.snoball.it/p/1xkJ/t
#LeadsCon24
Jennifer Apy retweeted
Five ChatGPT Lessons for Managers
1. ChatGPT can't replace training.
2. #Managers need support to create well-designed work.
3. Managers need healthy .
4. Managers must learn #ChatGPT prompting skills.
5. ChatGPT will augment, not replace, people.
mitsmr.com/46E6yu6
Jennifer Apy retweeted
Enhance CEO-#marketing leader connections with these tips:
1️⃣ Quantify Value
2️⃣ Align with Strategy
3️⃣ Speak #CEO Language
4️⃣ Build Credibility
5️⃣ Forge Connections
Access Growth Gears assessment for deeper insights 👇 bit.ly/3urJa57
Jennifer Apy retweeted
📣 Calling all CEOs 📣
When leveraging #AI for organizational growth, there are often questions about readiness and effectiveness. Join us today at 2PM ET/11AM PT for a live discussion with @PeteHayes & @edvaldez8888 for your AI deployment strategy.
Jennifer Apy retweeted
Unlock the power of Voice-of-Customer (VoC) and #AI for well-informed, up-to-date decisions and business success.
Learn how to align with customer needs and drive #business growth while maintaining the human touch of empathy and understanding 👇 bit.ly/4bJYtY2
Jennifer Apy retweeted
What skills do executives need to lead thriving organizations today? Our article explores crucial leadership shifts in depth and shares real-world examples of companies that have moved beyond current norms to evolved leadership ambitions.
Find out more: mck.co/3IaKltq
Jennifer Apy retweeted
In 2024, #CEOs must pivot strategies to achieve growth. Financial analyses alone won't cut it—a comprehensive competitive review is essential.
Explore 7️⃣ steps to help you get started, and leverage our #FractionalCMOs to help streamline your processes. 👇 bit.ly/48mNxwJ
Jennifer Apy retweeted
Wish you could peek into the future of #marketing in 2024? Our CMOs combined decades of knowledge to compose a list of top predictions & key insights.
Dive into #AI risks, TV & IP targeting, social marketing, election influences, and cybersecurity. 👇 bit.ly/3Ssw0OO
Jennifer Apy retweeted
🤯 19 words that make people more receptive to constructive criticism
People are more open to constructive criticism when it’s clear that you believe in their potential and care about their growth.
link.chtbl.com/RTAdam
Jennifer Apy retweeted
"If you want to run a great #business, you have to know what economic state it's in today and the direction it's heading." - @cmosparrow
Learn how to determine the economic health of your biz and what to do about it at the C12 Atlanta event on 1/30▶️ bit.ly/4aJmHkN