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BINICHELLA OPENS THE DOOR TO SOUTH EAST ASIA In 2025, BINI was invited as the first OPM act to one of the biggest festivals in the U.S., Coachella for 2026. When the announcement came, many had doubts of them succeeding against power genres such as K-Pop, Pop and Latin Music. However the Nation’s Girl Group from the Philippines proved otherwise. After BINICHELLA debuted, there was countless social media activity, trending topics, billboards, media, sponsorships, invites even awards, to where BINI was talked about days, even weeks after Coachella. BINI helped bring South East Asia to the desert where previously it was mostly K-pop, Japanese, Latin and western music. Because of BINI, Coachella shaped the way the festival is lined up. The event is multicultural, not sticking to one or two genres. BINI’s weekend performances at the Mojave garnered with 10,000 - 15,000 festival goers under the tent. Even so, HYBE recognized them as rising pop stars from South East Asia, along with SB19 and No Na. BINI opened the door for South East Asia artists, which thanks to the girls Goldenvoice and HYBE are even looking at acts in the region. This is not a means to compete one another. This is a pride of South East Asia culture, now being respected as global forces. Goldenvoice doesn’t invite acts freely. They are chosen by their acclaim. @BINI_ph