John Nicholson (@john_nicholson) profile picture

John Nicholson

@john_nicholson

Helps companies with user research and innovation @ Marketade. Sports performance geek.

 Washington DC
marketade.com
Joined July 2007
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  • Following340
  • Followers387
9Media
Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)Photo by John Nicholson (@john_nicholson)
John Nicholson retweeted
UX Collective (@uxdesigncc) profile picture
UX Collective@uxdesigncc27 Sep 2022
How a card sort helped a top financial firm create an intuitive IA buff.ly/3BFo8zL — by @john_nicholson
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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade28 Sep 2022
Our latest article on Medium: How a card sort helped a top financial firm create an intuitive IA - uxdesign.cc/how-a-card-sort-…
How a card sort helped a top financial firm create an intuitive IA

How a card sort helped a top financial firm create an intuitive IA

Here’s the 12-step process we used to design and run a card sort study an enterprise content hub.

uxdesign.cc
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Marketade is hiring a User Experience Researcher -- remote full-time position with a boutique agency marketade.applytojob.com/app… #remotework #uxresearch #UserExperience #Job
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John Nicholson retweeted
Jared Spool (@jmspool) profile picture
Jared Spool@jmspool16 Oct 2021
"Faced with management requests for bigger numbers, many research teams dig in on qualitative data. Here's a more effective approach." –@john_nicholson Can mess-loving user researchers win over metrics-loving executives? uxdesign.cc/ux-researchers-w…

Can mess-loving UX researchers win over metrics-loving executives?

Faced with management requests for bigger numbers, many research teams dig in on qualitative data. Here’s a more effective approach.

uxdesign.cc
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Are you an owner or manager at a local/regional business? Join our paid research study on digital communication tools for local businesses. Get $100 for a 40-minute interview. Fill out our survey to apply for the study: forms.gle/w4MBBJes4vqCrMz97
Image from John Nicholson (@john_nicholson)
John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade28 May 2021
Marketade is hiring a Digital Project Manager marketade.applytojob.com/app…
Photo by Eden Constantino on Unsplash

ALT Photo by Eden Constantino on Unsplash

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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade12 Mar 2021
We're looking forward to today's talk by Marketade's Emily Williams and Nora Fiore at @RosenfeldMedia 's Advancing Research 2021 #AR2021 rosenfeldmedia.com/advancing…
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A welcome arrival today. Fired up to start ⁦⁦@FeenMatt⁩ ‘s book tonight.
Image from John Nicholson (@john_nicholson)
Just pre-ordered @FeenMatt 's Little Platoons. Really looking forward to this one - amazon.com/gp/product/154164…

Little Platoons: A Defense of Family in a Competitive Age

Parents naturally worry about the future. They want to prepare their children to compete in an uncertain world. But often, argues political philosopher and father of three Matt Feeney, today's...

amazon.com
Thanks for sharing this @MicrosoftRI
Microsoft XC Research (@MicrosoftRI) profile pictureMicrosoft XC Research@MicrosoftRI28 Jan 2021
Collaborative user research for the win: uxdesign.cc/are-teams-ignori…
Are teams ignoring your user research? 6 keys to increasing impact

Are teams ignoring your user research? 6 keys to increasing impact

Want research to drive change? Drop the reports and presentations, and turn research into a team sport.

uxdesign.cc
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A research-driven overhaul of a metal and woodworking machinery #B2B site’s information architecture resulted in an 85% improvement of #findability nngroup.com/articles/quantif… #UX #IA #ROI #metrics
Quantifying UX Improvements: A Case Study

Quantifying UX Improvements: A Case Study

A research-driven overhaul of a metal and woodworking machinery B2B site’s information architecture resulted in an 85% improvement of findability.

nngroup.com
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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade1 Feb 2021
Thanks @kate__moran for featuring Marketade's work in her new article -- Quantifying UX Improvements: A Case Study nngroup.com/articles/quantif… via @nngroup
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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade17 Dec 2020
Our year-end newsletter: Marketade in 2020 - Helping Teams Adapt to the Pandemic with User Research mailchi.mp/marketade/2020
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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade1 Dec 2020
How Holistic User Research Helped Remove Self-Service Barriers - by Marketade's @john_nicholson link.medium.com/XBAFVL5EQbb
How Holistic User Research Helped Remove Self-Service Barriers

How Holistic User Research Helped Remove Self-Service Barriers

Facing enterprise silos and a “stuck” business metric, a company embraces collaborative mixed-methods research and rapid experimentation.

link.medium.com
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John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade19 Oct 2020
Learn how we launched an enterprise #UXresearch program and kept it going strong through 60+ studies. @john_nicholson's 9-step case study: mkta.de/3m1shVf
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John Nicholson retweeted
UX Collective (@uxdesigncc) profile picture
UX Collective@uxdesigncc17 Sep 2020
Strategic recruitment: how to find great participants for UX research buff.ly/3iIu4NO — by @john_nicholson
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John Nicholson retweeted
UX Collective (@uxdesigncc) profile picture
UX Collective@uxdesigncc26 Aug 2020
Can mess-loving UX researchers win over metrics-loving executives? buff.ly/3g4Ml6E (by @john_nicholson)
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thanks for publishing this story @uxdesigncc !
UX Collective (@uxdesigncc) profile pictureUX Collective@uxdesigncc23 Jul 2020
Can Mess-Loving UX Researchers Win Over Metrics-Loving Executives? — by @john_nicholson buff.ly/2OOws8j
John Nicholson retweeted
Marketade (@marketade) profile picture
Marketade@marketade15 Jul 2020
Our team's latest newsletter - on remote UX workshops and remote work mailchi.mp/marketade/news-re…
The Key to Successful Remote Workshops

The Key to Successful Remote Workshops

Looking for ways to make your remote UX workshops more effective? Here are our tips.

mailchi.mp
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John Nicholson retweeted
Dylan (@Dylan74) profile picture
Dylan@Dylan7413 Jul 2020
Totally agree with @john_nicholson article. User research as a team sport increases the chances of the findings being adopted. It always has in my experience link.medium.com/x8oeSfic57
Are teams ignoring your user research? 6 keys to increasing impact

Are teams ignoring your user research? 6 keys to increasing impact

Want research to drive change? Drop the reports and presentations, and turn research into a team sport.

uxdesign.cc
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