Ran /insights in Claude Code on 317 sessions of my client work (tip from Noah Learner at #brightonSEO).
It once told me a draft was updated. When I checked: "I said I'd updated it, but I never made the call."
Rule 1 in my CLAUDE.md now: nothing's done until it's read back.
Gave my talk at brightonSEO San Diego today: "4 hours to 30 minutes: automating high-impact SEO audits with Claude Code."
Links below to slides, audit, and code:
Slides: speakerdeck.com/johncaiozzo/…
Run an audit: audit.johncaiozzo.com
Code: github.com/Caiozzo-Consultin…
Everyone's asking about AI traffic. Nobody's asking about the elephant in the room.
We measured both. AI drove 0.3% of sessions. The Shopping feed drove 7.4%, sitting on 79,000 defects.
We fixed three. Only images paid: +18 to +23pts organic clicks.
If Shopify already sends structured product data to AI shopping systems through its agentic commerce feeds, does SSR help?
I just got a clean answer with one of my clients.
- ChatGPT referrals to product pages: +69% in six weeks (largest market)
- SEO: +16%
- Gemini: +4%
I'm thrilled to be speaking at @brightonSEO this September in San Diego!
My talk: "4 Hours to 30 Minutes: Automating High-Impact SEO Audits with Claude Code"
Join me at the world's biggest search marketing conference.
📍 San Diego | September 15-16, 2026
#brightonSEO
🎤 Honored to speak at brightonSEO today!
I'll be sharing ZERO fluff, all action for SEOs who want to seriously upgrade their skill stack.
Whether you're technical or not, this session is for you. Learn how to:
📊 Check out my full deck here → speakerdeck.com/johncaiozzo/…
I'm incredibly honored to be speaking @brightonseo this September in San Diego!
Join me at the world’s biggest search marketing conference. Book your place at us.brightonseo.com/register #brightonSEO
We just ran a case study on the impact of adding copy blocks to PLPs. Even in 2025, still surprisingly effective as a tactic to improve visibility and SEO traffic to PLPs.
tenstrat.com/copy-blocks-on-…
Ever wonder if your website’s breadcrumb structure could be holding back your SEO and conversions? For one of our eCommerce clients in the toys industry, it was a game-changer. 👇
tenstrat.com/updated-breadcr…
🎯 Unlocking Hidden Potential: How Simple Navigation Boosted SEO & Conversions by 183% 🚀
Here's what we achieved:
✅ +38% increase in SEO clicks
✅ +52.7% boost in CTR
✅ +183% surge in conversions
Full details: tenstrat.com/adding-navigati…
Ever wonder why some totally awesome product pages never see Google’s spotlight? 😱
Pagination can be a HUGE bottleneck for many ecommerce sites: tenstrat.com/seo-friendly-pl…
🚀 When Lazy-Loading Goes Wrong: The Hidden SEO Opportunity We Uncovered for a Home Goods E-Commerce Brand 🏡✨
tenstrat.com/javascript-rend…
🚀 When Should You Stop Bidding on Your Own Brand? 🚀
Imagine slashing 20% off your paid search budget while increasing revenue by 53%. Sounds too good to be true, right? tenstrat.com/paid-search-bra…
🚨 Your Product Feed is Secretly Costing You Clicks! 🚨
We recently onboarded a client with HUGE untapped potential in their product feed...and WOW, did it pay off! 🤯 tenstrat.com/product-feed-op…
John Caiozzo retweeted
Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update via @johncaiozzo: searchenginejournal.com/goog…
#contentmarketing #contentstrategy #SEO #SearchEngineOptimization #DigitalMarketing #Google #HeyGoogle @Google
Looks to be working now! :)
Replying to @johncaiozzo
Hey John,
We had some issues over the festive period, hopefully, these are now resolved. I've put in a ticket to fix the date issue, our team will take a look today.
Happy New Year.
John Caiozzo retweeted
Replying to @johncaiozzo
Hey John,
We had some issues over the festive period, hopefully, these are now resolved. I've put in a ticket to fix the date issue, our team will take a look today.
Happy New Year.
How important are Local Citations in 2017 for local search?
seoinc.com/seo-blog/how-impo…
Make sure you don't commit this cardinal SEO sin... Always remember to transfer disavow files when migrating a site. lnkd.in/g3Kfd9K
Visualizing Internal Link Juice Flow and Power with Gephi advancedwebranking.com/blog/…












