John Cass (@johncass) header
John Cass (@johncass) profile picture

A passion for marketing. Book author, agile marketing fan. Dad. Past President AMA Boston. Easily persuaded by pie.

Boston, MA
Joined March 2007
Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)Photo by John Cass (@johncass)
AI personas are reshaping research and planning processes. Code and Theory's Karen Piper warns that even though they may have human-like names, faces and voices, they aren't oracles. "They're tools, not truths," says Piper. She recommends human intervention across points in the persona research process to ensure precision and reliability. Learn more in this piece by Sam Bradley for @Digiday: digiday.com/marketing/ai-per…
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Most businesses don't fail because of one catastrophic event. They slowly decline from a thousand tiny cuts. I call this the "leaky bucket" of operational drag—the invisible force that drains your team's time, energy, and your company's bottom line. It's the frustrating feeling of being busy, but not productive. It shows up every day as the "Three Thieves of Productivity": 1. Communication Chaos: The endless email chains, the hour-long meetings that go nowhere, and the critical decisions buried in a mountain of Slack messages. 2. The Data Graveyard: The valuable customer feedback and business insights sitting in unread reports and dusty spreadsheets, completely ignored. 3. The Repetitive Task Treadmill: The smart, talented people on your team stuck doing robotic, soul-crushing administrative work week after week. Sound familiar? The good news is, you can plug these leaks. My entire focus is helping SMB leaders use practical, accessible AI to solve these exact problems. This isn't about replacing your people. It's about augmenting them. Using a human-centered approach, we free your team from the busywork so they can focus on what they were hired to do: innovate, solve complex problems, and build customer relationships. Ready to stop the leaks and reclaim your team's productivity? The first step is a complimentary 25-minute discovery call to see where your biggest leaks are. Book yours here: theaihat.com/ai-strategy-cal…
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Today marks 20 years of Automattic! We span 82 countries, speak 110 languages, and power millions of sites, stores, and conversations through @wordpressdotcom, @WooCommerce, @tumblr, @WordPressVIP, and more. Cheers to user freedom, an open web, and software that serves people, not the other way around. Oh, and to 20 more! 🥂
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📣 SAVE THE DATE! 📣 TRANSFORMATION SERIES #2 – LYON – NOVEMBER 28, 2024 Full-day event dedicated to the present and future of the life science industry—how it can continue to grow through transformation toward agile marketing strategy, digitalization, culture and capabilities.
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Agile marketing tip: Use the MVP (Minimum Viable Product) concept for your campaigns. Launch quickly, gather real-world data, and iterate based on actual results. Perfect is the enemy of done. #AgileMarketing #MVP
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#MarketingAI 8 AI-Powered Strategies To Transform Your Marketing Strategy >>> forbes.com/sites/forbestechc…
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Surprising Insights on the Current State of #AgileMarketing >>> agilesherpas.com/blog/state-…
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Thanks for @NickB2005 for joining us today, lets continue the conversation on Linkedin Audio via linkedin.com/events/amabchat… until 2pm EDT. #AMABCHAT #MarketingTwitter
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The wait is almost over! #AMAsummit2024 starts tomorrow. We welcome veterans and newcomers for a weekend of networking, learning, and empowerment. See you soon! #Empower #AMAempower #EmpowerLS24
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Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: bit.ly/3IqlYb8 By Nehal Elhelaly and @ProfSourav
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How do you advance your career in marketing, do you consume content, go back to school, learn by doing, or a marketing coach? If you are exploring coaching, our friends @AMAToronto have partnered w/us on a coaching program. Learn more here: bit.ly/3vL4140 - Brian
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AMA Boston is pleased to welcome Cory Docken to our event on Thursday night, January 25th. He is the current president of @mnama and will be speaking about "Holistic Digital". - Brian Register here for complimentary admission: bit.ly/3HudO0O CC: @AMA_Marketing
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Need a break from networking online, just want to meet someone with a handshake and perhaps a business card? Register below for our event with our friends at Mass Professional Networking @_howlatthemoon on February 21st, Wednesday. - Brian bit.ly/3SrYl7O
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In today's @amaBoston e-newsletter, I announced our upcoming (10/12, 6-8 PM at the NonProfit Center in #Boston) panel discussion on Evolving Local Media with @InkHousePR's @samanthamcgarry and, from @BostonBSide, @emilyschario and Andrew Grillo. Info/Tix...eventbrite.com/e/evolving-lo…
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For those wanting to take public transportation, or join the event after work the NonProfit center(89 South Street) is accessible near #SouthStation, via the Red or Silver Lines on the @MBTA - Brian CC: @emilyschario @Andrew_Cassidy
So excited for this awesome event! Some cool people talking about one of the coolest news sources in Boston! Oh and you'll get to meet the Queen of the @BostonBSide - @emilyschario 👑 👇 Sign up now!
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Back in April, we partnered with @anotheragepro for an event. Here's what they said: "I highly recommend AMA Boston to any company looking to make a meaningful impact in the marketing community" Tyler of @anotheragepro. Thanks, Tyler! - Brian CC: @johncass
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What is your favorite part of networking, Marketers? And if you don't have one it's totally ok, Feel free to DM us with what you find challenging about #networking. - Brian
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'@TheJennyLi Wow, quarter-life crisis is a great way to put it! Q2: With that being said how do you think brands should navigate this period and contribute to the good? #AMABCHAT #MarketingTwitter
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