VP eCommerce & Digital Marketing for CAVU Venture Partners...Focus on Amazon | Digital | Search Mkting...
Princeton, NJ
Joined June 2009
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RT @FoodNavigatorUS: There is more to #advertising on #Amazon than search products, says John Denny of @CAVUVentures. Learn how he advises brands to maximize their impact on @amazon in this wk's Investing in the Future of Food video foodnavigator-usa.com/Articl…
John H Denny retweeted
Amazon advertising tips from a fan-favorite session at the #SearchSummit ! Presented by John Denny (Cavu Venture Partners, formerly Bai) and Luis Navarrete Gomez (LEGO) bit.ly/2JwSUiK
Amazon Pay Per Click Campaigns: How To Advertise Your Private Label Product on Amazon (2018 Update) junglescout.com/blog/amazon-…
John H Denny retweeted
1/ Many of the biggest implosions in recent history - especially ecommerce - have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. As spend scales, it always gets more expensive and harder to track - never less.
Amazon starts revealing secret formula behind influential ‘Amazon’s Choice’ selections via @GeekWire ow.ly/P8xI30jzPZL
Many thanks @chrisaperry for including me in your Leaders of Change interview series... enjoyed the experieince! ow.ly/fnu330j3f72
How Amazon’s Ad Business Could Threaten Google and Facebook - WSJ ow.ly/I9uL30i5oHV
Good overview of Walmart's progress and plans battling Amazon in the Online Grocery space... ow.ly/F1Fr30hVmdn
Via @AdAge "You cannot lose the Amazon battle and hope to survive over the next 10 years...." ow.ly/eUPm30hSxHW
Updates on Amazon Fresh/Prime Now strategy via @businessinsider including number of active Fresh and PN markets.... ow.ly/QPeo30hEasV
Great data from One Click Retail on 2017's high growth categories on Amazon, including Grocery +33% and Luxury Beauty +47% ow.ly/CfPU30hyAWW
View from @Forbes on the Amazon vs Walmart fight for dominance of retail. Best quote via @TechCrunch : “Amazon wants to become Walmart before Walmart can become Amazon.” ow.ly/xBCd30hyvBW
Interesting "counter" perspective from @Blooomberg on potential challenges to Amazon in online grocery (except for the RBC data that shows how huge Amazon's lead is) ow.ly/aBxy30hxa6v
Interesting perspective from @CNBC on the SkinnyPop & Snyder's-Lance acquisitions by Hershey and Campbell.... ow.ly/Ytfb30hkFis
Amazon has grown it's private label Brand's to 41- @L2_Digital gives a useful overview l2inc.com/daily-insights/ama…
Many thanks to the Shopper Marketing Magazine team for including me in the 2017 Who's Who list of the top 200 ecommerce exec's. Great group to be included with! ow.ly/uvof30hdRhl
101 overview of Amazon's ad programs and what all those acronyms Amazon loves actually mean: AMG, AMS, AAP via @Digiday ow.ly/ax3N30hcivh
"Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices..." via @Digiday ow.ly/YCAA30gRSnf
Interesting perspective from @Digiday on how agencies are dealing with the complexities of Amazon ow.ly/oW4m30gPSc2
Good 101 overview from @Digiday on Amazon Advertising... ow.ly/f9PH30gJ3nA