Online fundraiser. President, John Hall Strategies. What you do is what you are.

Cary, NC
Joined May 2008
I don't know how anyone can look at the data and think Republicans *don't* have a problem. I don't want to rely on Trump or a small handful of mega donors to fund our races. I want voters to buy into what we're selling. We all should. politico.com/news/2026/10/27…
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John Hall retweeted
Must-read 🧵 thread for every Republican who hates the daily assault of fraudulent fundraising texts and wonders why Dems keep outpacing us in online $$ while the consultants get rich. Dems build unique marketing campaigns around candidates while Rs sell fake “Trump checks.”
One of the biggest problems with GOP online fundraising is that we keep looking for easy solutions instead of fixing the underlying problems. Before WinRed, we were told technology was the reason we couldn't keep up with Dems. It wasn't. And it still isn't. 🧵 politico.com/news/2026/10/27…
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One of the biggest problems with GOP online fundraising is that we keep looking for easy solutions instead of fixing the underlying problems. Before WinRed, we were told technology was the reason we couldn't keep up with Dems. It wasn't. And it still isn't. 🧵 politico.com/news/2026/10/27…
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We put a focus on gross revenue above all else. Instead of trying to be efficient, we focused on churning. No one is rewarded for netting campaigns money, only for getting headlines that come from posting bigger numbers.
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There isn't an easy fix. We need to invest in finding new donors, communicate with them honestly, give them reasons to stay engaged, and measure success over years instead of days. That's hard and requires dedication, but it's how you build something that lasts.
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When fundraising slowed and candidates started getting reluctant to lose as much as needed to keep rev share revenue up, we decided Super PAC should overspend to add the same exact donors to multiple candidates' files. This created more competition for campaigns, while not adding meaningful new donors.
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There isn't an easy fix. We need to invest in finding new donors, communicate with them honestly, give them reasons to stay engaged, and measure success over years instead of days. That requires commitment and is hard. But it's how you build something that lasts.
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The number of federal donors giving through WinRed, the major GOP online fundraising platform, is down, with roughly 1.5 million donors so far this cycle compared to 2.2 million at this time in 2022. Meanwhile the number of donors has increased by about one third on ActBlue, from 4.9 million to roughly 6.6 million. politico.com/news/2026/10/27…
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