ceo at @rawmaterialsco — d&ad design agency of the year

Austin, TX
Joined February 2008
The cute, mostly rounded shape with eyes convention for bots is taken, come up with something else
1
43
Colin Simmons is a national hero
28
24
440
32,657
John Roescher retweeted
Texas might be the most overrated football program in the country.
592
16
41
413
73,956
Loved working with the Seasats team on this. Some of the best people I've encountered in the biz. Made it easy for @rawmaterialsco to build this brand that breaks the mold (that we helped create) of what hardware and defense tech can look like.
Today’s #SOTD goes to Raw Materials for "Seasats". awwwards.com/sites/seasats A San Diego–based robotics and marine technology company designing and building autonomous surface vehicles. Congratulations!
8
129
John Roescher retweeted
I've been asked to help fill Head of Brand / Creative Dir. / Sr Brand Design roles at 3 different companies which are some of the most inspiring, technologically futuristic companies I've seen. If this is you pls DM me.
16
4
1
70
5,999
John Roescher retweeted
I love agentic coding harnesses, but they shouldn't be primarily terminal-based. The terminal is great for quick and precise commands, but information density is extremely low and UI affordances are minimal. Maybe provision of TUIs is worthwhile for occasional use (when establishing a tunnel is too annoying, or something), but it feels very strange for this to be the default modality. It took a long time for dynamic language REPLs to break out of the terminal (Jupyter notebooks and similar); I hope we don't have to wait as long for the harnesses.
539
285
184
5,607
883,013
John Roescher retweeted
Today, we’re announcing that we’ve raised $115 million in funding, including a $100M Series A led by @kleinerperkins. America has lost the ability to build, and we’re here to restore it. My co-founder, @NoahMcGuinn, and I left our jobs at @SpaceX , where we worked on programs including Starship, Starshield, and @Starlink, to build a company that will solve construction’s greatest challenges. Infrastructure is the foundation of civilization, and construction is the precursor to innovation. If America wants to build a brighter future for the next generation, we have to make it faster, cheaper, and safer to build. That’s where @TerraFirma_Inc comes in. We’re a new type of company, a robotic construction company that builds the full technology stack needed to deliver an order-of-magnitude improvement in one of the world’s oldest, largest, most important, but least efficient industries. We are building technology that expands what’s possible in construction on Earth, and then we'll use that same technology to build megastructures and colonies on the Moon and Mars. We’ve made tremendous progress over the past year, growing the company more than 10x in the last 12 months. We are performing projects across the world. By the end of October 2026, we are on track to operate 3 of the top 3 largest robotic construction fleets in the world, each on a different continent, bringing unprecedented speed, scale, and efficiency to some of the world’s most complex critical infrastructure projects. This funding will allow us to step on the gas and scale our manufacturing, software, operations, and construction deployments, including work on massive commercial and government contracts. We’re building the future of construction right here in Austin, Texas, and scaling it globally. If you want to be part of the team changing the world, now and on Mars, join us. Our Series A was led by Kleiner Perkins, with participation from Bain Capital Ventures, Glade Brook Capital Partners, BANNER VC, Saga Ventures, Trust Ventures, Definition, PEAK6, Magnetar Capital, and Ravelin Capital. Huge thanks to all of our angel investors, friends, and family who have helped and supported us throughout this journey. Apply here: jobs.ashbyhq.com/TerraFirma-…
376
510
194
6,513
2,295,817
John Roescher retweeted
This mission will not be easy, but we will build a brighter future or die trying. We are scaling a kick-ass team that does what others think is impossible. Join us if you have what it takes to move mountains. Pioneers wanted Builders wanted Explorers wanted Apply here: jobs.ashbyhq.com/TerraFirma-…
Today, we’re announcing that we’ve raised $115 million in funding, including a $100M Series A led by @kleinerperkins. America has lost the ability to build, and we’re here to restore it. My co-founder, @NoahMcGuinn, and I left our jobs at @SpaceX , where we worked on programs including Starship, Starshield, and @Starlink, to build a company that will solve construction’s greatest challenges. Infrastructure is the foundation of civilization, and construction is the precursor to innovation. If America wants to build a brighter future for the next generation, we have to make it faster, cheaper, and safer to build. That’s where @TerraFirma_Inc comes in. We’re a new type of company, a robotic construction company that builds the full technology stack needed to deliver an order-of-magnitude improvement in one of the world’s oldest, largest, most important, but least efficient industries. We are building technology that expands what’s possible in construction on Earth, and then we'll use that same technology to build megastructures and colonies on the Moon and Mars. We’ve made tremendous progress over the past year, growing the company more than 10x in the last 12 months. We are performing projects across the world. By the end of October 2026, we are on track to operate 3 of the top 3 largest robotic construction fleets in the world, each on a different continent, bringing unprecedented speed, scale, and efficiency to some of the world’s most complex critical infrastructure projects. This funding will allow us to step on the gas and scale our manufacturing, software, operations, and construction deployments, including work on massive commercial and government contracts. We’re building the future of construction right here in Austin, Texas, and scaling it globally. If you want to be part of the team changing the world, now and on Mars, join us. Our Series A was led by Kleiner Perkins, with participation from Bain Capital Ventures, Glade Brook Capital Partners, BANNER VC, Saga Ventures, Trust Ventures, Definition, PEAK6, Magnetar Capital, and Ravelin Capital. Huge thanks to all of our angel investors, friends, and family who have helped and supported us throughout this journey. Apply here: jobs.ashbyhq.com/TerraFirma-…
14
17
1
150
22,874
John Roescher retweeted
european football has spent the past fifteen years solving futbol like chess. a generation of coaches optimized for pass completion, pressing triggers, territorial control, rest defense, and positional occupation. the problem of this is that they optimize for what is measurable. depth, the willingness to attack space early, attempt the difficult pass, dribble past a defender, or deliberately create chaos, is a high variance play. it fails more often than it succeeds. if you evaluate players by completion rate, ball retention, or positional discipline, those actions look like mistakes. so they get coached out. eventually, everyone converges toward the same local optimum. the game becomes increasingly legible. every team occupies similar spaces, presses in similar ways, builds from the back with similar patterns, and minimizes the same risks. systems become better at defeating other systems, but worse at dealing with players who refuse to behave like systems. south american football never fully abandoned the duel as the fundamental unit of the game. the 1v1 remained sacred. so did the tactical foul, the unpredictable dribble, and the player willing to lose possession five times if the sixth breaks the match open. the objective was never simply to preserve structure, it was to create someone capable of destroying the opponent’s structure. football is not won by completing the most passes. it is won by scoring more goals than the other team. those are related, but they are not the same objective. this is the danger of optimizing proxies. when everyone optimizes the same measurements, they stop optimizing for victory itself. they optimize for looking efficient. italy may have been the first major european football culture to lose part of its identity this way. its historical advantage was never athletic superiority or perfect positional play. it was tactical asymmetry, unpredictability, and an instinct for making matches uncomfortable. as italian football converged toward the same coaching model as the rest of europe, it gradually surrendered the qualities that had made it different. the broader lesson extends well beyond football. every optimization process eventually risks becoming self-defeating. metrics become targets. proxies replace objectives. variance is mistaken for error. the outliers capable of breaking the system disappear because the system itself learns to eliminate them.
South American teams are so hard to play against, not because they’re necessarily better than you but because they force you to play their game, not yours. They don’t care if they only have 30% possession or if people call their football ugly. Their entire focus is on winning every duel, staying compact, frustrating you, and making every single attack feel like you’re running into a brick wall. Tactically, they’re incredibly disciplined. The distances between the defenders and midfielders are so small that there are barely any passing lanes through the middle. If you want to break them down, you’re usually forced wide, and even then they’re aggressive in the box and dominant in aerial duels. They defend every cross like it’s the last minute of a World Cup final. They’re also masters of controlling the rhythm of a game. They’ll slow it down when they need to, speed it up when there’s space, commit tactical fouls, win cheap free kicks, and make every restart take just a little longer. It can be frustrating to watch if you’re supporting the other team, but it’s an art they’ve perfected over decades. And then there’s the mentality. South American teams genuinely believe they can beat anyone. Whether it’s Brazil, Argentina, Uruguay, Paraguay, or Colombia, they embrace suffering. They’ll defend for 90 minutes if that’s what the match demands, and when that one counterattack or set piece arrives, they’ll take it without hesitation. That’s why European possession-heavy teams often struggle against them. Having 70% of the ball means nothing if you can’t create clear chances. South American sides are comfortable without possession because they know football matches are decided by moments, not possession statistics. They’re patient, ruthless, and incredibly difficult to break down when they commit to a defensive game plan.
183
967
213
8,701
2,101,460
John Roescher retweeted
What does it mean to design for intelligent products? For some time now, we've sort of designed and built software inside one paradigm. You devise the logic and the ideas and the software does what you explicitly tell it to, one instruction at a time. But it is kind of clear now that this paradigm is changing. Software is starting to recognize intent rather than requiring precise and deterministic instructions. The whole “If this, then that”. So last February, we put that on the table at Foreign Cinema in San Francisco. Frontier Dialogues, Edition 1. Was born. The first prototype, the alpha version. Delicious alpha version, if we’re being honest. Some food, some drinks, 13 design leaders, and one question: What does it mean to design for intelligent products? Read the group's collective thoughts below..
6
3
18
163,674
John Roescher retweeted
Don’t forget to support people trying strange new things. They won’t forget that you did.
116
350
23
2,359
73,909
John Roescher retweeted
You can still instantly tell when an app lacks the human touch. I can't commit my time to something if I see that the creator is not willing to commit theirs.
47
62
11
1,124
54,148
OpenClaw just launched Mission Control. This changes everything. You can now: → See all agents in one dashboard → Track tasks in Kanban boards → Watch agents talk to each other → Approve actions in real time → Run everything on autopilot It’s your AI command center. Free to set up. Save this video, you’ll stop managing chaos. Want the SOP? DM me. 💬
15
36
449
42,886
John Roescher retweeted
"Humans aren’t very efficient movers—until you put us on a bicycle, when we become some of the most energy-efficient land travelers in the animal kingdom."
683
2,526
660
39,135
8,238,965
Yes
Design, craft and quality are the key differentiators now — both for customers and for talent.
1
12
182
John Roescher retweeted
I’m not exaggerating when I say today is the best day of my life
43
11
2
2,604
584,132
Very sad
Excited to share Vibes — a new feed in the Meta AI app for short-form, AI-generated videos.
3
128
John Roescher retweeted
One week
19
27
14
439
106,118