Joan | Social Media Strategist retweeted
Next Year, I am not doing Talking stage with anyone. Come to me prepared and crazy in love,
Joan | Social Media Strategist retweeted
I have mixed feelings about brands using controversial or negative hooks to get people’s attention.
I understand why they work. People are naturally curious, and sometimes a statement that challenges what they believe will make them stop scrolling, read and even join the conversation.
But I think there’s a downside.
You can get thousands of views from a controversial hook and still attract the wrong kind of attention.
Sometimes, people remember the controversial statement but have no idea what your brand actually offers.
I also think there’s a difference between challenging an idea and deliberately saying something misleading just to get people talking.
Personally, I don’t think brands should be afraid of uncomfortable conversations, but there should be a reason behind the hook.
Attention is useful, but what happens after you’ve got it matters just as much.
You want people to remember your brand for more than the argument you started.
They took light while I was baking cake to spark joy 😭. I'm just going out to buy cake; otherwise, I will crash out.
2
140
Joan | Social Media Strategist retweeted
Hate it when men try to force dom. All you know is “good girl” and “i think you like being told what to do”. Agbaya olodo fool
Joan | Social Media Strategist retweeted
Hi guys! ❤️
We're doing another fundraiser for @AduratheArtist and his dad, who has been diagnosed with prostate cancer.
The goal is to raise ₦20 million, and ₦9.1 million has already been raised. We still have ₦10.9 million to go.
Please support if you can. Every contribution helps, and if you can't contribute financially, a repost or helping spread the word would mean a lot.
Let's show up for Adura and his family. ❤️🤝🏾
Joan | Social Media Strategist retweeted
Hey everyone, I'm still raising funds for my mother's eye surgery. We've been able to raise a substantial amount (1.8m)thanks to your benevolence but we still need a million naira to complete the payment next week. Please rt and donate. Much obliged.
oncrowdr.com/explore/c/help-…
Joan | Social Media Strategist retweeted
Please my sisters friend has been kidnapped and the kidnappers are demanding a ransom. They are nowhere close to the goal. Please help her come home.
Please retweet. 🙏🏾
Joan | Social Media Strategist retweeted
Please, guys, I need your help. I need 400 people to spare N1,000 each to help me reach my goal. A laptop would literally CHANGE my life. Please consider donating, no matter how little you can afford. I’d be so, so grateful. ❤️
oncrowdr.com/explore/c/help-…
I have mixed feelings about brands using controversial or negative hooks to get people’s attention.
I understand why they work. People are naturally curious, and sometimes a statement that challenges what they believe will make them stop scrolling, read and even join the conversation.
But I think there’s a downside.
You can get thousands of views from a controversial hook and still attract the wrong kind of attention.
Sometimes, people remember the controversial statement but have no idea what your brand actually offers.
I also think there’s a difference between challenging an idea and deliberately saying something misleading just to get people talking.
Personally, I don’t think brands should be afraid of uncomfortable conversations, but there should be a reason behind the hook.
Attention is useful, but what happens after you’ve got it matters just as much.
You want people to remember your brand for more than the argument you started.
Two years ago, I didn’t know there was a name for what I was doing. I just called it studying the audience.
Now I know it’s called social listening.
While working with a skincare consultant, I spent a lot of time paying attention to what people were asking, complaining about, struggling with and showing interest in.
It helped me understand what they wanted to learn about and, in turn, what we needed to talk about on the page.
For example, instead of just posting what we thought people should know about skincare, we started paying attention to the questions people were already asking.
It made a difference because we weren’t just creating content to fill a calendar. We had a better idea of what people actually wanted to see.
That’s one thing I learned from that experience: sometimes, you don’t need to keep looking for content ideas. You need to pay more attention to the people you’re creating content for.
7
12
353