It’s launch day. 🚀🚀🚀 Loop: Outlearn. Outmarket. Outgrow. is officially out.♾️ I helped scale the marketing playbook AI is now breaking. We had to rebuild our own. Today that rebuild becomes a book. 📖 For 15+ years at HubSpot, the job was clear: create useful content, get discovered, earn trust, turn trust into customers. Then buyers started getting answers without visiting websites. AI made content cheap. Almost everyone’s response to less attention was produce more — including companies already producing too much. When you’ve gotten good at something, it’s easy to confuse “this worked” with “this will keep working.” So Kieran Flanagan and I wrote Loop — a practical way forward for marketers who need Monday to look different. The idea: your marketing should get smarter every time you run it. A customer objection improves your next ad. That ad sharpens your positioning. That positioning makes the next conversation better. Every cycle raises the floor for the next one. That’s the system: • Express — your point of view and why you’re worth choosing • Tailor — make that story relevant to the person buying • Amplify — show up where people actually discover, evaluate, and decide • Evolve — feed what you learn back into everything next We tested it inside HubSpot. The book brings the framework, the tools, and a 90-day plan to run it with your team. AI gives your competitors the same tools you have. Your advantage is what you understand about your customers — and how fast you turn that into better marketing. To the HubSpot team, the Marketing Against the Grain community, and everyone who challenged these ideas along the way: thank you. You made this book better. If you own growth and you’re asking what your team should do differently on Monday — start here. Loop is live. Get your copy: hubspot.com/loop-marketing-b… Outlearn. Outmarket. Outgrow.