I keep getting asked about the journey I’ve been on over the past 6 years.
I started in April of 2016 and we had 17 people on the team - PM, design, DevRel and general evangelists.
Fast forward to 2022 and we have roughly 80 people on the team.
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Experimentation is not only a process, but a mindset that helps brands to continuously test and iterate on different hypotheses technative.io/experimentatio…
Nice one Tim! Although this is the 2nd time this week you beat me to the punch on a topic :)
I just finished delivering the product keynote to SKO and it’s about trust and confidence - that’s what promotes excitement.
Another good suggestion on working with sales - synthesize!
My most important product for the first half of 2022 is not the global platform, or unique feature capabilities to drive demand - it's trust.
Sales /Account teams need to believe that we will deliver a sellable product. How will we meet Trust as a deliverable to drive sales? 🧵
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Love this! I’ve done this for the past 10 years but haven’t updated recently. Thanks for the reminder! I also include my strengthfinders results - I feel that’s equally as important.
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Over the past year I’ve heard the words “missionary” and “mercenary” more than I could count. Quite interesting to hear people say one or the other. I don’t think it’s black and white when it comes to your role in tech
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I’m loving all the product mgmt oriented accounts I’ve come across over the past couple of weeks. Super interesting content and I’m learning a lot. One thing I’ve noticed though - not many folks are relating their recommendations/thoughts to commercial impact and it’s importance
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Does anyone else spend this relative downtime by unsubscribing from most email lists you’re on? It feels like I’m accomplishing a ton
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This is so awesome
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In an open letter to Optimizely’s CEO, Kristen Allegri Williams shares how the acquisition of Welcome has upgraded processes and systems within our very own teams: ow.ly/gHBj103gMHx
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It's day 10 of the #12DaysofDX! Charity: water raises money to fund sustainable water solutions in communities in need. Learn how they were able to maximize the total money raised by using Optimizely Web Experimentation: ow.ly/h11V50HhUL5
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I randomly thought about my professional legacy this weekend and 2 - 4 letter words popped into my mind. I hope people think of me as “kind” and “nice” as I’ve realized that’s what’s most important. But don’t confuse that with being a pushover.
What will you be remembered for?
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I was just thinking about you the other day!!! I initially thought we had an adversarial relationship, until I realized that it’s ok to admit when something is wrong. You actually helped me change my approach (for the better!). Miss ya man!!!!
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Exactly. Everyone needs an outlet - not necessarily to complain but also to brainstorm your way out of negativity. Folks expect authenticity as well - you can’t just always be buttoned up or it’s fake
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When your CEO says have fun, it's a good idea to listen! Optimizely CEO Alex Atzberger lays out why Optimizely planning to acquire Welcome is such a big deal for marketers.
ow.ly/FaI850H3S8G
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I am beyond excited to announce this! We are focused on creating a new way for marketers to work! @shafqatislam - can’t wait for what’s next! Woooooooooooooooooooooo
optimizely.com/company/press…
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The digital future is a rocky one. Join us on December 2nd at 12 p.m. ET to find out how leading content producers will navigate digital transformation in 2022. Sign up today. ow.ly/W3f350GSGsa
Blu Dot relies on Optmizely to help convert website visitors into customers. Here's what their Director of e-Commerce, Mike Wodtke, has to say about the importance of unlocking your digital potential:
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Building the right technical foundation is key to successful digital transformation. Check out Cuisinart's success story for inspiration on improving your digital experience. ow.ly/HawV50GIc2b
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Superior service will set your business apart from the competition whether you're online or a physical store. Check out our 6 tried and true tips! ow.ly/q3Z850GIc1X








