Marketing-minded freelance editor/copywriter/storyteller. Improviser. Healer. Head Tour Guide at @PlayPossible. Born Glasgow, grew up Adelaide, in HK 29 years.
Hong Kong
Joined February 2009
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I'm surrendering to the fact that I've tested positive for Covid after avoiding it for nearly three years. Minor symptoms. Grateful that the holiday season gives me a good excuse to rest.
A recruitment firm emailed me, saying they're looking for candidates with my skills and experience for a job with "a well known chocolate manufacturer", nowhere near where I live, and I'd be "packing, labelling and refilling chocolate bars". Well, I do love chocolate.
I was typing the word “storytelling” and accidentally typed “storyyelling”. And it occurred to me that most companies yell. That doesn’t work.
#storytelling #marketing
I just heard someone in a video say an unintentional mashup of "extremely" and "exceedingly": "extreedingly". Useful!
If you're into personal development, healing and spirituality, check out the card deck I created, "The Playground of Possibilities", with 52 "What if...?" questions. A great gift for yourself, your friends and your clients to use anytime, anywhere.
playgroundofpossibilities.co…
Patting self on back. I've voted in many polls by @GrammarTable in which she quizzes us about English #grammar, and I'm happy to say that so far all my answers have been correct.
To change my mind's habit of instantly imagining the worst-case scenario whenever anything goes wrong in my life, I'm installing this new thought: "I see a bright, happy future for myself, and I take action towards it every day."
Last night I shared some tips about #marketing and #copywriting at a meeting of some great people. Contact me if you need a writer or editor of marketing content for your company or organisation, and let's see if we're a fit. #editing
A #copywriting tip. Ask yourself, "What do people want or need to know at each step of their journey with you, from when they first hear about you to when they buy and use your product or service?"
I posted a genuine comment on a celebrity's social media post. And I confess that then, part of me hoped he would see it, love it, and interview me on his podcast. And then I'd be famous and ride in limousines.
At the bank yesterday, I managed to get something fixed with my account without getting frustrated. A miracle.
When you're writing your #marketing content, consider this: What do people want or need to know at each step of their decision-making journey with you? Make it easy for them to find that information. #copywriting
Isn't it time to let go of those shitty, critical, unloving and unhelpful thoughts, beliefs and stories about yourself and the world? You know the ones I mean. My "The Playground of Possibilities" @PlayPossible card deck will help you do that.
playgroundofpossibilities.co…
My opinion, belief, theory, mantra, point of view:
#Marketing doesn't have to be sleazy.
Let me show you how it can feel good, for you and your customers.
If you use stories and #storytelling in your work, the book “#Facilitating with Stories: #Ethics, Reflective Practice and Philosophies” is for you. I’m one of the contributors. Free launch events on Zoom later this month.
linkedin.com/feed/update/urn…
I learned a new word: a “doryphore” is “someone who derives intense satisfaction from pointing out the errors of others”. I'm not a doryphore. As an editor, I derive intense satisfaction from making a client’s text better, from a marketing and customer-experience point of view.
October 3, 2017: I’m holding my handmade prototype card deck, “The Playground of Possibilities”, one week before the launch of my crowdfunding campaign. The successful campaign enabled me to get the deck printed and start sharing it with the world. See @PlayPossible
