They're the backbone of the athletic department. They have to be in every meeting. Most units are special to a certain area, their job concerns every facet of their teams. Ops, Marketing, Travel, Media Relations, Training, Academics, on and on.
I’ve been an SID long enough now that, this isn’t the first time I’ve seen a post like this go viral, then bunch of people tweet about the issues of the job for a week, then we go back to our jobs as if nothing happened.
That’s the industry in a nutshell for ya.
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Keith Warner retweeted
Parents, PLEASE check your kids’ Halloween candy. I just found a Snickers bar filled with Justin Herbert interceptions.




















