Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read. - G. Marx
NYC
Joined July 2008
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Kevin Maney retweeted
Have you solved your category formula?
One of the most powerful concepts that we use with our clients is the category creation formula itself —a formula for looking at new spaces and thinking about how to shape them.
Context + Missing + Innovation = A new market category
Context is where every strategic category design discussion should start. It's a deep understanding of the changes happening around your potential customers — because the greater the changes, the more opportunities open up.
Missing is what becomes evident from that context discussion. Once you thoroughly understand the context, you start to see what doesn't exist yet but could solve a problem the context has created — something the world will need whether you build it or not.
Innovation is the product or service that must be invented to address what's missing. This is where your team's unique expertise comes into play.
Put those elements together and you'll see a category waiting and needing to be created.
Read more and purchase here: thecategorycreationformula.c…
#VentureCapital #CategoryDesign #CEO #Startup
@damphoux @kmaney
Kevin Maney retweeted
Intro and First chapter download as well as purchasing links here:
thecategorycreationformula.c…
Kevin Maney retweeted
@kmaney and I had a great night last night at @IPGroupplc. Thanks to all involved.
We had a wonderful turn out last night for our book launch in London. Thank you so much to Greg Smith and IP Group plc for hosting us, Category Design Advisors client and friend, Dan Honeywell for moderating and Martyn Dawes for sharing his category journey.
Kevin Maney and Mike Damphousse discussed their new book and an interesting conversation took place around opportunity and momentum of European vs US startup communities and how The Category Creation Formula components Context and Innovation are moving so fast that the “crossing the ocean” challenge of the past is so much more achievable for European category designers now than ever before.
#categorydesign #startup #ceo #venturecapital
Kevin Maney retweeted
Thanks Gail for the endorsement. And thank you for being part of @kmaney's and my category design journey. Hope your network finds it valuable.
Kevin Maney retweeted
It was so great to see everyone turn out for our book launch at @Nasdaq . @kmaney and I loved seeing everyone turn out and support us. Special thanks to @DavidKirkpatric for a stellar job as our fireside chat host. And to @HarperBusiness, our publisher for all their support.
I have to say, the quote of the day was my 13 year old granddaughter Emma, "Boppa, your name is in Times Square!"
A #CategoryDesign lightning strike for the ages!
This week, Kevin Maney @kmaney and Mike Damphousse @damphoux officially launched their new book The Category Creation Formula at Nasdaq @Nasdaq in New York.
As part of the event, Nasdaq put our book logo up on its Times Square tower while we took photos. Then we went inside for cocktails, a fireside chat and a book signing. David Kirkpatrick @DavidKirkpatric, former Fortune editor, author of The Facebook Effect, and founder of Techonomy, moderated a discussion about how market categories behave, how to see new opportunities, and how companies and investors can frame and design a market to their advantage.
The audience included Steven Levy @StevenLevy (Wired), Joanne Lipman @joannelipman (author and CNBC commentator), Jeff Stewart (co-founder, GPO Fund), Tony Spiridakis (screenwriter of Ezra), James Ingram (a former client when he was CEO of Splashlight) and many others from a wide range of fields.
Next up: a book launch event in London at IP Group @IPGroupplc on March 25. If you're going to be in the area and want to attend, let us know.
#categorydesign #venturecapital #ceo #startup
Kevin Maney retweeted
If you can clearly describe someone’s problem, they’ll believe you have the solution. That’s how #categoryleaders earn trust.
More with @kmaney & @damphoux on The #PodcastInterviewMarketing Show:
hubs.ly/Q0452pyD0
#CategoryDesign #ThoughtLeadership
Kevin Maney retweeted
18 months in the works...and our book is shipping tomorrow in North America. Actually ten years in the works – it's everything @kmaney and I learned and developed about category design since Play Bigger was released in 2016. Pick up a copy (Hardcover, Audible, Kindle) and don't forget to leave a review – the algorithms love reviews!
Praise for our new book, The Category Creation Formula, co-authored by Kevin Maney and Mike Damphousse — officially out tomorrow.
“This book totally nails the strategy for defining your market's playing field and setting the rules for everyone else. The Category Creation Formula is a required read for every ambitious founder, CEO and product leader.”
Mark Templeton, CEO, Citrix (retired); multiple-startup board member
Link to order below
thecategorycreationformula.c…
#categorydesign #venturecapital #ceo #startup
Kevin Maney retweeted
@kmaney and I are so stoked at the feedback we’re receiving. Category design evolved.
Praise for our new book, The Category Creation Formula co-authored by Kevin Maney and Mike Damphousse.
“This latest work by Kevin and Mike brings uncommon clarity to what it means to create not just a product, but a place in the world for it.”
Zach Reitano, CEO and co-founder, Ro
Link to order below
thecategorycreationformula.c…
#CategoryDesign #venturecapital #CEO #Startup
Kevin Maney retweeted
The audio version of @kmaney and @damphoux's new book The Category Creation Formula is complete. Sounds great. You can preorder the book (hard copy, paperback, audio) and download a sample (PDF or audio) of the Introduction and Chapter 1 at the link below. Release is Feb 24th in North America and Mar 12th in Europe.
thecategorycreationformula.c…
Why AI Will Kill Your Job So You Can Make a Better One, by @kmaney open.substack.com/pub/kevinm…
Kevin Maney retweeted
Our greatest generation. Andy Grove- true that @kmaney
substack.com/@kevinmaney/p-1…
Kevin Maney retweeted
Steve Jobs knew to talk to the elephant. Engaging the 'elephant' – the emotional side of your audience – is key to persuasion. @cd_advisors’ partner and Play Bigger co-author, @kmaney , explains how to make your company's point of view (POV) truly compelling.
#CategoryDesign #Startups #VentureCapital
Full article here:
categorydesignadvisors.com/c…
Kevin Maney retweeted
It was great to have @kmaney on the latest episode of Category Champions.
Here are my fav 5 quotes from the discussion and my takeaways:
Kevin Maney retweeted
@kmaney co-author of amazon.com/Play-Bigger-Dream… sharing the secrets of Category Design with the @eden_base community. Crucial thinking for startups, scaleups and beyond. Really important to get this right in this environment.
Kevin Maney retweeted
Join us at our Learning Circle next week (12th July), to hear @kmaney, renowned author of the bestselling book "Play Bigger” guide your team in utilising category design to develop an impactful strategy and story.
Book your spot: eventbrite.co.uk/e/how-to-id…
(3/3)
Kevin Maney retweeted
Join us at our next Learning Circle (12th July) as @kmaney, author of the bestselling book Play Bigger & founding partner of Category Design Advisors, guides your team in utilising category design to develop an impactful strategy & story.
Sign up: eventbrite.co.uk/e/how-to-id…
(4/4)
When I sat with Mark Cuban as Broadcast.com showed the Victoria's Secret fashion show and melted the internet. @mcuban kevinmaney.substack.com/p/th…
Kevin Maney retweeted
It's Episode 445 of Delivering #MarketingJoy! Today we talk with @kmaney about how to become the category leader in your space (spoiler: create it), and how big changes create even bigger opportunities! Watch now...and let me kno…lnkd.in/gaKR8ZYE lnkd.in/gV7KZNyg
