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Today I designed an external ready 21 page whitepaper, a slide deck that's ready to go in front of a client, a TON of graphics, and every piece of collateral we're taking to a live event, That's a marketing department's month. I had it all done myself in a few hours Marketing has two jobs left. Deciding what your strategy is (which you come up with your agents), and deciding whether the thing put in front of you by your agents is good enough to go out or needs iterating Everything in between, the actual making of it, is over. A human clicking buttons is a useless skill The agents aren't the reason this works. Anybody can go get agents. It works because everything we know about how this business runs sits in one place. Our voice. The phrases I've banned because they read like a machine wrote them. What we've written and built. Which clients we can name in public and which we can't.... literally everything we have EVER done since our inception. Most companies have all of that scattered across every tool they've ever bought and a few people's heads. They try this, get generic garbage back, and decide the technology isn't ready yet. The technology is fine. Their architecture is a mess and they don't have the wherewithal to set it up properly Last month 676 finished pieces of work went up under my name. 578 of them were written by an agent. About 86 percent. I put out roughly ten times what I used to. Same hours. I just spend them choosing and rejecting now. If your job is making stuff, I would think hard about that. Your career is coming to an end. Stop being ignorant to where this is going

90% of my marketing job isn't a job anymore. I counted what came off my desk in the last 30 days, because I wanted to see it written down. There were 48 finished graphics, 17 blog articles, and 3 newsletter editions. I wrote 200 outbound messages, each one for the person it went to. I built 2 cold email campaigns and ran them to completion across 618 leads. Then 55 call prep documents, and 79 client-facing PDFs on top of that. All of that was one person. Same hours I've always worked. I've been in marketing my entire career, my own digital agency first, then a cybersecurity company, now an AI startup. And I don't recognize the job anymore. Whole roles I used to hire for and pay for aren't roles now. Graphic design went first. I always paid designers, because I was on client calls all day and was never going to sit in Photoshop myself. A few months ago I collected a couple hundred graphics I thought were genuinely excellent, handed over the pile, and said learn every element in all of these. Now each one takes about ten minutes and I barely review them. It wasn't like that out of the box. It took months of correcting it and showing it what good looks like before I stopped opening every file. Conversion tracking used to be a three day job. Two hundred tags on a big account, every one of them right or your reporting is fucked up. Now I talk the plan through in plain English and it's done in about an hour. Asset organization, ad group setup, the platform menu clicking, most of the execution on pay per click, event planning. Gone the same way. What survives is judgment. Knowing what good looks like, which thing to make and why, catching the wrong one before it goes out. That was always the valuable half of the job. It just used to come with three days of tag work attached. I was on a call recently with an agency owner, forty years in the industry. His pay per click person is gone and he doesn't want to make the hire. He has people who can own strategy and read the numbers. He just doesn't want to pay anyone to click buttons (which is really what everything under the strategy is) One of his clients started writing their own blog content with Claude and sending it over. He can tell instantly that it's AI. The client doesn't care. It's good enough and it's free. That's the roughest version of this, one person with a chat window and no idea what they're doing, and it's already pulling work away from him. An agency that bills for execution hours is now selling something its clients can do badly for free. I think that business model is going away. I don't say that with any pleasure. I built one of those agencies. Anthropic ran their entire growth marketing function with one person for about ten months, a guy named Austin Lau. Paid search, paid social, app store, email, SEO, all of it. He's not an engineer. He's said he had to look up how to open Terminal on a Mac. He built his own tools with Claude Code. Their last round priced the company at $965 billion. So the job now is running the team. You set the strategy, you judge the work, and you send it back when it's not good. You're orchestrating agents instead of executing the work or paying somebody else to execute it. The next couple of years worry me for people who do this work. The gap between a marketer inside real infrastructure and a marketer with a base chat account widens every month. Both of them are using AI. One is at ten times their old output. The other is getting slightly quicker at writing subject lines. If you're in marketing, the most useful thing you can do this year is learn to run agents properly. I don't mean better prompting. I mean how a team of them actually gets built, what memory does, why one that knows your business is a completely different animal from one that acts dumb every time you load it up

Everything I want wants me more.

Just going to leave this here @Throm9stein

AI taking the wheel in DeFi is a game-changer. Will it simplify our financial lives, or add complexity?" Purely dependent on the sophistication of the user in the short term. In the long run, it will simplify everyone's financial lives; in the short term, it will add complexity for the sophisticated user. My mom isn't going to change her financial habits due to the emergence of AI in DeFi. Once blockchain's UX is simplified to the point that it's embedded into her day-to-day life without her knowing she's using blockchain, her financial life will get simpler overnight. For the sophisticated DeFi users, the ones constantly looking to gain an edge, complexity will be necessary throughout this "season of growth" we are in. The advancement of agentic finance in just the last 6 months has been so rapid that even DeFi's native users are struggling to keep up. But those who haven't caught up will, and once they are there, they will find that the complex trading strategies they once had to self-execute are now autonomously managed by their custom AI agent swarm. So for those in this category, it'll be more complex FOR NOW. For those in the middle. They'll just stay well researched and eventually use the open-sourced tooling sophisticated users build.

State of Monad bulls. Retarded

GM all "A new partnership will start in a casual message you almost don't send." Every real opportunity I have came from putting myself in rooms my experience said I didn't belong in. Send the DM. Send the email. Someone will take a chance on you. You level up faster with other people. Take the swing. Pour a bourbon while you are at it.🥃

GM if you want $100k from us

Who else is moving like this? I’ll wait. You’re watching one of the biggest DeFi X Spaces get built in real time. This is already coded.

Incase anyone didn't know this dude telepathically launched a memecoin and we telepathically KYCd him

Who's still up? 2am. No GNs Lock in. (passes our after hitting post)

Solid group in here today. The Arena is open

GM if you GM. Project bailed. Arena fear is real. This show is about to get spicy. Tune in❤️

Imagine being transparent and doing everything in your power to pursue fraud in your ecosystem instead of sweeping it under the rug @SolidProof_io? Nah probs bad for brand. We'll keep doing our thing though @AssureDefi

Most spaces that host projects suck. Nobody cares to hear your shillfest. Come listen to @El_Crypto_Chapo grill projects. Entertainment