Feeling challenged by marketing & selling right now. Not sure what to say & who to say it to. Is your offering even important right now? Watch this video youtube.com/watch?v=9HlQMlwt…

Majority of value propositions out there are predominantly product or service focused, rather than buyer-focused. They are designed from the inside – out, which is problematic for buyers. Why? Find out: knowledgence.com/resources/i…

Are You Selling Your Value Proposition Short? Survey results of buyers to find out what is working and what is not. Learn More knowledgence.com/resources/i…

Is getting your messaging right like pushing a rock up a hill? 5 Ways to Refine Your Marketing and Sales Messaging #marketingtips #salestips knowledgence.com/blog/5-ways…

Do you know how to turn your product- or service-focused value prop into one that is completely buyer-focused? Learn More knowledgence.com/services/on…

Today, virtual sales is a challenge for both inside and field sales reps. How do you know what message will stick? Make sure you are providing an answer to the right buyer question. knowledgence.com/blog/make-y…

If you asked 10 of your prospects and customers what your value proposition is, would they give the same answer that you do? Check out The Simple Value Proposition Plan knowledgence.com/services/on…

Getting closer to buyers is hard. Hold off on the sales pitch and set yourself up for success by first making sure you are ready to answer the RIGHT buyer question. Make your sales copy stickier. knowledgence.com/blog/make-y…

Buyers are thinking about themselves, so does your offer fit with their needs, challenges, situation? Tell them a story that mirrors where they are & where they could be if they choose your offer. Build a Relevant sales “mirror Story” in your value prop. knowledgence.com/blog/make-y…

Looking for a solid message that resonates with potential customers but have limited resources of time, budget and expertise. Check out The Simple Value Proposition Plan knowledgence.com/services/on…

We are marketing and selling to humans, not companies. When developing messaging, ask yourself: would my target buyer say it this way? Work on being conversational, consider “voice,” keep it simple and jargon less. #Marketing #sales bit.ly/3Hwjkyg?utm_source=tw…

Looking to craft a solid, differentiating message, but don’t have the budget to invest in a consultant to guide the process. Check out The Simple Value Proposition Plan knowledgence.com/services/on…

As a marketer or seller, consider making a mental shift in 2022. Move from talking about products/services to IDEAS. B2B buyers want great ideas to drive success. They don’t wake up with a mad desire to run out and buy your solution! #Marketing #sales bit.ly/3Hwjkyg?utm_source=tw…

Does your offer, value proposition, and messaging need attention in this challenging environment? Check out these creat tips. knowledgence.com/resources/p…

We need to do better than just serving up pain points. Not every buyer has a problem they are looking to solve. They also are looking for how to gain advantage. If you focus on just the pain, you are missing half the opportunities. #marketing #sales bit.ly/3Hwjkyg?utm_source=tw…

Is your offering still relevant in the current challenging environment? Here are some tips to help you consider options for a pivot strategy to better engage buyers. knowledgence.com/resources/p…

TRANSFORMATIONAL MESSAGING: Are your salespeople in love with your messaging? Probably not! “Brochure-speak” marketing language needs to pivot to transformational messaging that inspires your buyers to act! #Marketing #sales bit.ly/35lY1ln?utm_source=tw…

Answer 3 questions about your buyers: How do they FEEL about their current state? How do they WANT to feel? What do I want them to BELIEVE about my offer? Transform your messaging by pulling in buyer feelings, not just needs. #Marketing #sales bit.ly/35lY1ln?utm_source=tw…

Take a quick assessment and ask yourself these 4 questions regarding your Value Proposition. knowledgence.com/

Your competitors’ value props and positioning can lead you to better messaging for your company. Avoid repeating their messaging points and capitalize on the gaps that are an opportunity for you to differentiate and engage. #Marketing #sales bit.ly/35lY1ln?utm_source=tw…