Kyle Mason retweeted
Jim Macnamara at @AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization:
⚖️ Accountability
💡 Transparency
🎯 Effectiveness
#PRethics
Kyle Mason retweeted
Black box models have never been sensible in #PR and #comms measurement and evaluation and indeed are against one of the Barcelona Principles. Certainly right for @JohnMurphyMedia to raise it as a question for AI at the #amecsummit – at Miami, FL
Kyle Mason retweeted
Can we actually guarantee media coverage? @PaulStollery says “yes!”- it is included in contracts if they don’t hit kpis… work is free. They use a CRM & 3 month average to set expectations & create client confidence. Great & provocative session from @HardNumbers #amecsummit
Kyle Mason retweeted
Mental availability is key- especially in B2B. At any given time- only 5% of your audience is in market… how do you create mental availability with the 95% so you are part of the consideration set when they are ready to purchase #amecsummit #poweredbycustomerscience @HugleyA
Kyle Mason retweeted
The #PR industry and its data, measurement and evaluation professionals are so lucky to have distinguished professor @jimmacnamara share his expertise and drive and support best practice around the globe. A great talk to the #amecsummit on avoiding false logic fallacies, focussing on audiences not media alone, and to be constantly learning. If you weren’t at #amecsummit to hear this talk, it’s worth the catch up ticket price on its own. Bravo Jim, thank you. – at Miami, FL
Kyle Mason retweeted
Thank you @NATORomeroC for taking the time to address the @amecorg #amecsummit and share your insights on countering Russian disinformation, reaching new audiences and sharing your data led comms strategy
Kyle Mason retweeted
The week BA and @Shell showed the world it's time to get real on covid standard.co.uk/business/the-…
Kyle Mason retweeted
Thoroughly enjoyed @Shell launch today with @SamanthaQuek + @Jordan_Banjo of “The Great Travel Hack – London to Istanbul”. A 🇬🇧 vs 🇳🇱 race across Europe where lowest #carbon transport is the goal. #MakeTheFuture. Series 2 now on YouTube m.youtube.com/playlist?list=…
Kyle Mason retweeted
Today we announce a strong set of results for the third quarter of 2018, showing that our strategy is working. Hear from Shell CFO Jessica Uhl 📺 #ShellResults
Kyle Mason retweeted
We are proud to announce Shell Aviation has provided the fuel for the world’s longest non-stop passenger flight today. The record setting route will cover approx. 16,700 km from #Singapore to #NewYork. Congratulations @SingaporeAir for this milestone in air travel! #aviation
Kyle Mason retweeted
We've supported the brilliant @oxgvt project from inception through to launch and beyond. @Shell's 'OX to India' mission represents a crucial development stage of the revolutionary flat-pack truck: go.shell.com/2JEphvQ
Kyle Mason retweeted
Learn about Shell’s global approach to #sustainability and our 2017 social, safety and environmental performance. xitter.gq/cards/18ce…
Kyle Mason retweeted
This is a wake up call to the #PR industry from the #canneslions judges. #saynotoaves @amecorg framework shows how to prove value xitter.gq/iccopr/status/87709185… – at Cannes, France
"We need to get better at measurement - the number of AVEs drove us to distraction" #PRLions #canneslions #welovepr
Kyle Mason retweeted
PR research is the topic. Great partners in @instituteforpr and @commpro. Fantastic guest @aerlings, head of comms @SAPNorthAmerica. xitter.gq/USPrimeResearch/status…
In just a few weeks, @WeinerMark will sit down with our first #PRIMEChat guest, @aerlings bit.ly/2seJH6j
#PRIMEChat
Kyle Mason retweeted
4.6 billion pieces of content vlcreated every day. 80% of audience never see it. If they do 40% bounce straight away. #futureinfluence – at City of London, London
Kyle Mason retweeted
Under pressure to provide #AVEs & need support for why they make no sense? Here are 22 reasons not to use them. xitter.gq/westofcenter/status/87… – at Raunheim, Deutschland
Required reading by all in #PR - the definitive guide to why AVEs are flawed via @AmecOrg & @richardbagnall amecorg.com/wp-content/uploa…
Kyle Mason retweeted
Unpacking after #AMECsummit 2017 - fantastic conference & pretty successful year for @UKPrimeResearch at the #AMECawards 🙂🏆🥇✌🏻
