Public Engagement Lead at Heriot-Watt University. Mum. DIY-er.
Edinburgh
Joined February 2009
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- Following357
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Dr Laura Wicks retweeted
So proud of our P6 & P7 team who made it to the EPSSA Sportshall Athletics final yesterday at Meadowbank. We were the only 'small school' to make it to the final. Thank you to our Sports Captains Seb and Lomond and our wonderful PE teacher Ms Armitage for their leadership. 👏❤️
Dr Laura Wicks retweeted
Now visiting the @HeriotWattUni Orkney campus with great colleagues from the Research Engagement Directorate. Talking #impact #engagement #REF2028 #researchculture #researchfunding #LoveWattYouDo
Dr Laura Wicks retweeted
We’re launching nine new principles and hallmarks of good people-centred research.
We’re asking the research community to check their studies against these areas, and to use them to help put people first.
Read more ➡️hra.nhs.uk/planning-and-impr…
#PeopleCentredClinicalResearch
ALT A graphic featuring a diverse mix of cartoon people representing a mixture of different ages, ethnicities and abilities including a man in an electronic wheelchair and a man with a guide dog. Some of the people are healthcare professionals, some are researchers and some are members of the public. Text says: 'People-centred clinical research.' The HRA logo is in the top right.
Dr Laura Wicks retweeted
13. Don't miss work opportunities
Follow organisational and institutional accounts and turn on notifications (do this from their profile page) then you won't miss out when they say something to matter how filled with celebrities, news and gossip your main feed becomes.
Dr Laura Wicks retweeted
12. Content ideas?
If you are struggling what to say head to Google and search for your topic. Look at the "people also asked" section, click a few and more will appear. Keep clicking until you have 10 FAQs. Answer these questions and you will have a months worth of content.
Dr Laura Wicks retweeted
11. Make content accessible
Add alternate text to images (a brief description of what the image shows). Describe videos in comments. Don't overuse emojis.
Dr Laura Wicks retweeted
10. Diversify your following
Listen to people and communities who are often excluded or marginalised.
Dr Laura Wicks retweeted
9. Post frequency
Two rules of thumb: The longer the post the less frequent the posting & Post as often as you can. If you want to be a highly active user I'd day:
Twitter: 3 per day
Insta: 3 stories per day, 1 post per week, 1 reel per month
FB: 1 per week
Linked: 1 per 2 weeks
Dr Laura Wicks retweeted
8. Use Link Tree
Linktrees are repositories of links (eg linktr.ee/Jamiebgall) This means that from a single link in your bio you can offer people whatever else they might be looking for.
Dr Laura Wicks retweeted
7. Know who you are
Your bio is like your shop window in the hughstreet of social media. Choose some key words/terms that will represent you and your content
Dr Laura Wicks retweeted
6. Be nice
At your fingertips you have an almost effortless way to make someone day worse, or better or do nothing at all. Likes, Comments and RTs are all ✨free✨ and unlimited so stop rationing them. Log on and give your pals a boost.
Dr Laura Wicks retweeted
5. Monitor your use
How does social media make you feel. If you feel angry, jealous, stressed or upset - it's time for a break. It's natural for your social media battery to run low some times, you get annual leave from work and need annual leave from SM.
Dr Laura Wicks retweeted
4. Remember it is all an illusion
You see what people allow you to see. The perfect lives you see preformed on the social media stage may not be reflective of reality so try not to judge or compare.
& don't worry about follower count, there is no number that will ever content.
Dr Laura Wicks retweeted
3. Keep yourself safe
When encountering negative interactions remind yourself of a hierarchy of actions you can take:
Ignore
Block
Report
Contact police
+ Always tell a trusted person about the interactions you've been having too, don't tackle it alone
Dr Laura Wicks retweeted
2. Give more than you receive
Everyone wants more followers/replies/likes. Instead think about what you put into the system. if you want 10 comments on a post, put 20 out into the social media world. Most of your interactions will come from those you interact with regularly
Dr Laura Wicks retweeted
Some essential tips from my Social Media for Researchers workshop:
1. Batch cook content
Posting every day is tough. Sit down once a month & draft up some content. A piece of advice, a link to a blog, an upcoming event, a question etc. You can schedule posts to go out later
Dr Laura Wicks retweeted
Q: how to eval drop in activity? A fav of mine, when someone approaches ask a topic based Q (they can write/draw/speak). Remember/record answer then deliver the content/activity. When the next person approaches go through the activity first THEN ask that Q. Gives pre/post 📊
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