You crush in life, we tell the story. Building brands that drive results for CEOs, Founders, and Businesses

Joined May 2024
Build with us👇
After working with 200+ clients to build personal brands This is the formula that we have used to: • Gain millions of followers • Increase inbound leads • Create authentic brands Before we talk about the content, let's talk about who should work with Legacy Builder (and who shouldn't) You should work with us if you: • Have a proven offer • Are wiling to share your story • You know who your target audience is • You are willing to commit to a long-term vision • Want content going out daily to build your brand You should not work with us if you: • Don't have a value proposition • Aren't willing to share your story • Feel that it's impossible to capture your voice • Think that building a brand happens overnight • Don't want content going out daily to build brand Now on to the the formula There are 5 types of content that we deploy at Legacy Builder as a base • Case Studies • Video Shorts • Authenticity • Authority/Expertise • Text-only Here's why we do this: Case studies prove that you have done this for other people Video shorts allow your audience to hear and connect with you Authenticity allows for your audience to see you are. a real person Authority/Expertise allow your audience to see that you are the expert (and still learning everyday) Text-only gives you the chance to share random thoughts without it being overproduced Put all this together with our team (strategists, writers, designers, success managers) working on your behalf and you have the recipe for a real brand Legacy Builder has worked with: Email Marketers E-commerce brands Mindset/Performance Coaches Marketing Agencies Product Brands Personal Brands Authors and Speakers C-suite executives Many more… The reason we are able to have success is because of our process that we have refined over time We also take a client-first approach When you sign with us you have a dedicated channel to speak with your: • Strategist • Writer • Designer • Succes Manager • Myself We onboard you, interview you, and roll out your content. You are with us every step of the way and have access to collaborate with us (without having to hire a full-team in house, train them, and hope it works) If you are looking to build your brand and want: • A customized content plan • A dedicated writing team • A strategy that gets results Send me a DM to book a call. We work with CEOs, Founders, Agency Owners and Business to build audiences daily (and love doing it).
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ANNOUNCEMENT: Over the next 10 weeks, I'm sharing the playbook behind 500k+ audience and $6M+ from my personal brand. For free. Right here. What I'll cover: 1. The last mile problem 2. Why the first 7 months lie 3. Write for buyers, not the algorithm 4. Exclude as much as you include 5. Rank and index beats viral 6. One interview a month 7. Daily is the entry fee 8. Reading the early scoreboard 9. When momentum actually shows up 10. X vs LinkedIn Lesson 1 drops tomorrow.
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Natural tones.
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Somebody’s gonna win Might as well be us
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Build an audience Own your distribution Thank me later
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thankful to be building cool things with cool people: @legacybuilder
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Post about you/your business Meet amazing people thru socials Do amazing things / grow your business Post about said things/growth Repeat. Infinite game
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I spent almost $10,000 over the last 4 days Airbnb Flights Dinners Activities Merch Photographer We had our second Offsite of 2026 with the team @legacybuilder (fresh off making the Inc 5000 list at no.257) The best part of these is that I can easily attribute a 10x return on that $10k (if not more) We have a clear path to our next milestone and the team is PUMPED Money well spent
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Flew out core team out for offsite this past 4 days Left with clarity and focus on what we need to do to win the rest of 2026
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What does winning look like👇
as an operator "make better decisions" is almost always the best frame key take-away from our @legacybuilder offsite is that as we grow, we need consistently better decision-making frameworks. that means more data data analytics is typically not on the radar as "sexy" AI use-cases, but for anyone in research/stats fields they know this: AI can find patterns in the data that are nearly impossible to suss out without it it's ability to compile, collate, index, and find meaningful correlations is unreal for my fellow nerds out there, our the key focus is to find high-leverage correlations within the data. +1 if they are also something we can directly control or impact business folks, hang with me here. for your business that could mean seemingly insignificant milestones or events could be the most important variable determining LTV, satisfaction, etc. for your clients If you knew that a handful of successful milestones/events meant a 3x increase in LTV, how much would you focus on these? probably a lot more than others sophistication in business operations, especially service businesses, means: - knowing what you don't know, or understaning the limits of your assertions - knowing your confidence-intervals (how certain are you about your assertions) - identifying where every step/task/deliverable fits on the spectrum of leverage - focusing only on the winners exactly like testing ad-creatives, where some clear winners emerge, operations requires a similar rigor of testing and finding your "winners". If you double down on these, you have that much more confidence that your success isn't "luck" or a "fluke", it's your signal
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If you would've told me I would be the fastest growing company in Alabama one day I would've said "makes sense" Always bet on yourself
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The more people who know you exist The greater your opportunities, business or otherwise Not complicated
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I don’t know who needs to hear this but you can figure out life at any age and totally change your future
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This man adopted me 33 years ago He raised me like his own He gave me every chance I needed to win He came to every game, answered late night phone calls, and worked everyday to teach me how to be a man Happy Father’s Day Pop! (Love you dad)
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If you are serious about building a business in 2026: One of the greatest moves in the table is finding your tribe Your absolute boys Building a business takes many things, perseverance, attention to detail, innovation, etc But the greatest asset a strong team provides might just be levity Being able to put things in perspective and keep momentum going in all circumstances Couldn’t have asked for a better crew to keep building @legacybuilder @CliftonSellers @erichiggs0 @JonaTHildreth
Build cool things with cool people @legacybuilder
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We just broke our record month for @legacybuilder Back to work 🫡
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Four years ago today I started @legacybuilder I had a laptop, a hunch, and a family that needed me to win. That was the whole business plan. Year one I told people I was “building.” I was actually figuring out if I could survive being the only person who believed in it. Year two I stopped explaining what we did at parties. Easier to say “marketing” Year three almost broke me. Not because the business was bad. Because it was finally working, and I’d built a version of it that needed me in every room. I was the bottleneck I kept complaining about. Year four something shifted. I stopped trying to be the smartest person in my company. I started trying to be the calmest. My team didn’t need more of my ideas. They needed more of my trust. My daughters didn’t need a dad who was crushing it. They needed one who looked up when they walked in. Four years in, here’s what I actually know: The business only grows as fast as the operator does. Most strategy problems are identity problems wearing a suit. The version of you who started the company is not the one who gets to scale it. You’ll have to grieve him. Nobody warns you about that part. I’m not where I thought I’d be. I’m somewhere better (and somewhere harder) than the picture I had four years ago. To everyone who bet on @legacybuilder before there was anything to bet on: thank you (I’m looking at you @BrettErik and @erichiggs0). To my wife, who carried more than her share while I figured this out: I see it. To my girls, who have no idea what dad does for work and don’t care: you’re the whole reason any of it matters. Year five starts tomorrow. Same mission. Steadier hands.
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People pay for problems they want solved Always will be that way
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POV: You start building and never stop
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