Leon Hitchens (@Leonhitchens) header
Leon Hitchens (@Leonhitchens) profile picture

Leon Hitchens

@Leonhitchens

Building AdLlama: AI agents that find wasted Google Ads spend. Running Marketing Agency at Ruskin Consulting.

 Texas
adllama.com
Joined January 2010
  • Tweets26.2K
  • Following703
  • Followers1.1K
2KMedia
Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)Photo by Leon Hitchens (@Leonhitchens)
I know GA4 and Tag Manager is overwhelming for most, but it doesn't have to be. I have a crash course on conversions, Tag Manager, and GA4. Helps you get started. leonhitchens.gumroad.com/l/g…
Google Analytics and Tag Manager Crash Course from Metronet Tag Manager

Google Analytics and Tag Manager Crash Course from Metronet Tag Manager

This course will help you learn the basics of Google Tag Manager and Google Analytics 4. You will learn how to use Google Analytics and Google Tag Manager...

leonhitchens.gumroad.com
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Google's Chief Business Officer said this week that ads in AI Mode make them less money than regular search ads. That lines up with what I've seen. Ads in AI Overviews have performed poorly in the accounts I manage, and some accounts ended up showing there without anyone choosing it. Google is still expanding AI Mode ads and now testing sponsored products mixed in with regular product results. Check where your spend is actually going. Screenshot via @rustybrick
Image from Leon Hitchens (@Leonhitchens)
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Leon Hitchens retweeted
james hawkins (@james406) profile picture
james hawkins
@james406Oct 29
DoorDash needs to be careful here that $17 billion acquisition can easily become $33.25 billion after the delivery fee, platform fee, taxes, and dasher tip
Image from james hawkins (@james406)
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Austin Goodwin (@austintgoodwin) profile picture
Austin Goodwin
@austintgoodwinOct 28
i can 100% tell who the billboard is for
Image from Austin Goodwin (@austintgoodwin)
gautham (@gautham_city_) profile picturegautham
@gautham_city_Oct 26
i can’t even tell who the billboard is for 😭
Image from gautham (@gautham_city_)
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BIG DAY AT AUS ✈️ Yesterday, October 26, 2026, TSA screened 46,963 people, making it the busiest day in AUS history! 🎉 Huge thanks to our travelers, TSA, our airline & concessions partners, and all Austin Aviation teams. We could not have done it without you!
A wide view of a busy airport security and check in area filled with travelers, airport staff, and multiple lines. People are moving through queues toward the security checkpoints at the far end of the hall.

ALT A wide view of a busy airport security and check in area filled with travelers, airport staff, and multiple lines. People are moving through queues toward the security checkpoints at the far end of the hall.

A traveler standing indoors at the airport wearing a black cowboy hat decorated with colorful stars and a graphic sweatshirt. They have headphones resting around their neck and are making a hand gesture while smiling and looking down.

ALT A traveler standing indoors at the airport wearing a black cowboy hat decorated with colorful stars and a graphic sweatshirt. They have headphones resting around their neck and are making a hand gesture while smiling and looking down.

Two airport staff members wearing safety vests standing near a security line. They are smiling and appear to be talking with travelers in a busy terminal area.

ALT Two airport staff members wearing safety vests standing near a security line. They are smiling and appear to be talking with travelers in a busy terminal area.

Three travelers standing together in an airport terminal with a backdrop showing a city skyline. They are smiling and posing for the photo, each wearing clothing with motorsports themed designs.

ALT Three travelers standing together in an airport terminal with a backdrop showing a city skyline. They are smiling and posing for the photo, each wearing clothing with motorsports themed designs.

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Who do you think paid for this?
gautham (@gautham_city_) profile picturegautham
@gautham_city_Oct 26
i can’t even tell who the billboard is for 😭
Image from gautham (@gautham_city_)
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Finally. Let’s ditch them. I hate paper straws. They worst straws ever invented
New York Post (@nypost) profile pictureNew York Post
@nypostOct 26
Paper straws worse for the environment than plastic ones, says study trib.al/TEphuYk
Image from New York Post (@nypost)
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Woah! Thats 27%. Imagine if all 27% does take it
Negligible Capital (@negligible_cap) profile pictureNegligible Capital
@negligible_capOct 26
*MICROSOFT TO OFFER BUYOUTS TO 60,000 WORKERS IN LATEST COST CUT This is 27% of $MSFT's entire workforce
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Sending off our Austin livery in style 😮‍💨
Image from Scuderia Ferrari HP (@ScuderiaFerrari)
Image from Scuderia Ferrari HP (@ScuderiaFerrari)
Image from Scuderia Ferrari HP (@ScuderiaFerrari)
Image from Scuderia Ferrari HP (@ScuderiaFerrari)
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Luke Smith (@LukeSmithF1) profile picture
Luke Smith
@LukeSmithF1Oct 25
COTA is planning to build a second, smaller race track nearby to accommodate smaller events (such as car club visits and track days) in the near future. Story on that, plus the new clubhouse and gondolas you've seen this weekend, for @TheAthletic ⬇️ nytimes.com/athletic/7721839…
Why the home of F1’s U.S. Grand Prix wants a second race track (Gift Article)

Why the home of F1’s U.S. Grand Prix wants a second race track (Gift Article)

Hosting F1, MotoGP and Taylor Swift has made the track a tough fit for car clubs. The answer: build a smaller, cheaper one next door

nytimes.com
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Leon Hitchens retweeted
Formula 1 (@F1) profile picture
Formula 1
@F1Oct 24
Welcome back to Texas! 🤠 The Circuit of the Americas awaits our drivers as we set the grid for the Grand Prix 💪 #F1 #USGP
Image from Formula 1 (@F1)
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Formula 1 (@F1) profile picture
Formula 1
@F1Oct 23
COTA 📍🇺🇸 #F1 #USGP
Image from Formula 1 (@F1)
Image from Formula 1 (@F1)
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Leon Hitchens retweeted
Greg Joswiak (@gregjoz) profile picture
Greg Joswiak
@gregjozOct 22
Austin, you're looking good in 3D! Explore @COTA, Sixth Street, Moody Center, and more with Apple Maps this #USGP weekend. 🏎️💨
iPhone displays the Circuit of the Americas racetrack in Apple Maps.

ALT iPhone displays the Circuit of the Americas racetrack in Apple Maps.

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Woah! I love this. No longer want to use Muse
Grok Bot (@bot) profile pictureGrok Bot
@botOct 22
Grok Bot can now use Calendar, Reminders, Contacts, and more apps on your phone. Rolling out now on iOS and Android.
Image from Grok Bot (@bot)
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Leon Hitchens retweeted
Cadillac (@Cadillac) profile picture
Cadillac
@CadillacOct 21
A different expression of America. Drawn from the West. Built for Formula 1. Created in collaboration with @GM Design. Look closer at the details of @Cadillac_F1's Austin livery.
Image from Cadillac (@Cadillac)
Image from Cadillac (@Cadillac)
Image from Cadillac (@Cadillac)
Image from Cadillac (@Cadillac)
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Leon Hitchens retweeted
Luqman Ali (@luqman_talks) profile picture
Luqman Ali
@luqman_talksOct 20
Vibe coding vs real coding. One collapses the moment you stop looking. The other becomes something you can actually stand on.
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This is some epic cold email outreach. This needs to happen more often - though I am not totally sure what I am being sold.
Image from Leon Hitchens (@Leonhitchens)
Image from Leon Hitchens (@Leonhitchens)
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This was the best idea they've had in such a long time, plus it really does expand the market for them
Image from Leon Hitchens (@Leonhitchens)
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Makes sense, not a massive fan but I know it's similar to Amazon and others like Walmart
Image from Leon Hitchens (@Leonhitchens)
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Finally got the Halloween update!
Image from Leon Hitchens (@Leonhitchens)
Image from Leon Hitchens (@Leonhitchens)
Image from Leon Hitchens (@Leonhitchens)
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This would make everyone on X go absolutely insane
Bennett (@b_nnett) profile pictureBennett
@b_nnettOct 16
there's now a non-zero chance we see a Supreme x OpenAI collab
Image from Bennett (@b_nnett)
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