i like dessert
Los Angeles, CA
Joined February 2017
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CPG writers… can someone cover the Nordstrom x Pop Up Grocer breakup?
Seems sus they just took the concept and ran with their own version.
(Or have I not been keeping up and someone already covered this?)
Stop! Go back a bit… There! Play it!
Tomorrow, our retail partners get the first look at our 2027 brand refresh for @LEXINGTONBAKES.
Today, you get the blurry version. 🤭
High Taste. Higher Standards.®
It’s the thesis I started from day one, neatly summarized. And owned.
And I know it’s good because two brands have already tried to copy it. 🫠 Good thing I secured the trademark.
Here's what I can tell you.
I’ve been expanding a design system built for a different direction. What I started isn’t what I’ve built. And I kept trying to retrofit it until it finally broke.
For the redesign, I had to go back to square one. Four words sum up where I landed:
I’ve seen waaaaay too many people getting waaaaay too intimate with these at the gym to ever consider touching them
Annoying change at Barry’s imho.
There used to be a very large Theragun station here with at least 5 guns and 5 vibrating rollers. Has recently been replaced by a Hypervolt “station” with 3 guns on what looks to be a cheap stand that you’d expect to see at Best Buy. None of the guns are ever available prior to a class.
Big downgrade, like no one did any research when inking this partnership.
