investing in serendipity and see what happens startup stuff @ astora
🇻🇳HCMC / 🇬🇧London
Joined June 2022
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Louis McKeeve retweeted
You post 100 times.
10 get likes.
1 gets a customer.
Welcome to content marketing.
Louis McKeeve retweeted
At the early stage, you’re managing three pipelines at once: customers, investors, and partners.
A CRM isn’t “nice to have”; it’s the only way to keep names, context, and next steps focused across all three.
Louis McKeeve retweeted
what most founders don’t realize is that the startup shouldn’t be your entire identity
75% - 90% of your identity is the right sweet spot
counterintuitively, your startup will perform much better as a result
Louis McKeeve retweeted
Most sales don’t happen on the first click.
The real game is follow-up.
Consistency > charisma.
Show up again.
That’s where the conversions happen.
Louis McKeeve retweeted
when your product is new, people are delighted if it works, and unsurprised if it doesn’t, so you hear only praise from the positive group
when your product is a little more established, people expect that it works, and are furious if it doesn’t, so you hear only hear complaints from the negative group
Louis McKeeve retweeted
You can scale a product with zero ad spend if you focus on the right fundamentals.
Key steps:
→ Pick a specific niche and stay consistent
→ Share content or updates daily
→ Grab attention in the first 2 seconds
→ Solve one clear pain point per message
→ Include clear CTAs wherever users engage
→ Target your main audience carefully
→ Warm up your channels before full launch
→ Learn from formats that already perform well
No fancy tools or huge following required. Consistency and clarity are what drive growth.
Louis McKeeve retweeted
Friendly reminder that you can feel terrible, have terrible circumstances, and still make the right decision.
Louis McKeeve retweeted
In 2020, every developer talked about JavaScript, Python, PHP, React, etc.
Now every developer talks about AI, Claude code, Codex, and Cursor.
Louis McKeeve retweeted
The most dangerous addiction today isn’t dopamine.
It’s potential.
People love imagining success more than earning it.
Louis McKeeve retweeted
While most are chasing AI, there's a counter movement to digital...
The onion just hit 54k subscribers to it's actual magazine.
68% of Gen z prefers physical books to digital books.
Our actual mailboxes get 5-10 pieces of mail a day.
Our email we get 100's.
I'm betting on direct mail.
I'm betting on collectibles.
I'm betting on owning the kitchen counter.
I'm betting on the power of the community post.
I'm betting on yard signs and billboards.
What do you think?
Louis McKeeve retweeted
I run a $60,000/month software product business.
I have 0 employees.
(growing 10% a month using the right tools)
Here are 13 tools I couldn't live without:
