CEO @ Copley. Fmr Toast, HubSpot product leader.
Boston, MA
Joined October 2008
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We measured 3,500+ traits on one B2B ad last month. Concept type (use-case vs. free trial) drove 4× the CTR and 8× the leads — more than the headline.
Full breakdown of the five traits that actually moved the needle:
We measured 3,500+ traits on one B2B ad last month. Concept type (use-case vs. free trial) drove 4× the CTR and 8× the leads — more than the headline.
Full breakdown of the five traits that actually moved the needle:
One trait drove 4× the CTR and 8× the leads in a B2B customer’s LinkedIn ads last month.
It wasn’t the headline.
We measured 3,500+ traits on the same ad. Five moved the needle most. Here’s what the data actually showed:
5/ Concept type (biggest lever): Use-case ads hit 4.26% CTR vs 1.04% for free-trial, 238 leads vs 31, lower CPL. Usually set in the brief and never tested.
Today i'm joining @CopleyAI as CEO. Copley is a purpose-built harness for B2B demand gen teams.
Our mission is to give every marketer the leverage of an entire department. On brand, in control, and always improving.
I'm having so much fun already.
😎
.@ToastTab Q2: subscription revenue grew 100% YoY, ARR grew 59% YoY and we added a record number of new locations this quarter, all of which highlight the power of our industry-leading digital platform for restaurants. Thank you Toasters and customers! bit.ly/3wlQnBZ
It's really incredible to see HubSpot as the #1 rated CRM. We've managed to pull off something really special. Blows my mind. g2.com/categories/crm via @G2dotcom
And on the third of January he fastened his sweatpants, booted his laptop and slacked his team “once more unto the breach dear friends”
HubSpot is Comparably's #1 Best Culture for Large Companies. Never gets old. Proud of our whole team! comparably.com/awards/winner…
One of many reasons I’m proud to be a a @HubSpot-er today. Inspiring stuff from our leaders @yaminirangan @bhalligan @dharmesh. Oh we also have a fire product.
“That is my mission: I will relentlessly pursue the vision that Brian and Dharmesh have for HubSpot … I will relentlessly focus on delighting our customers and building an organization [where] people are excited and proud to work.” - @yaminirangan, CEO, HubSpot #INBOUND2021